CURRICULUM VITAE

 

 

Name               : Choe Kum Lung

Designation      : Senior Lecturer

Department      : Department of Business

Faculty              : Faculty of Business and Finance

E-mail              : choekl@utar.edu.my

Phone                : 012-3162368

 

 

 

 

 

ACADEMIC QUALIFICATIONS

 

·         MBA, University of Manchester, UK.

·         BA (Honours Business Administrations), University of Western Ontario, Canada.

 

 

AREAS OF CURRENT RESEARCH AND INTEREST

 

·         Research: Business ethics, Chinese values, Chinese family business, entrepreneurship.

 

·         Teaching: Corporate Governance, Strategic Management, Management Principles, Business Ethics.

 

 

EXTERNAL GRANTS

 

1.      Geran Penyelidikan Universiti Malaya (UMRG) Phase 1. Corporate governance and firms’ market values: Further evidence from Malaysian firms.  RM19,500 (01/04/09-31/03/10). Researchers: Ramly, Z., Choe, K. L., & Lau, T. C.

 

2.      Geran Penyelidikan Universiti Malaya (UMRG) Phase 2. Corporate governance and firms’ market values: Further evidence from Malaysian firms.  RM15,500 (01/04/10-31/03/11). Researchers: Ramly, Z., Choe, K. L., & Lau, T. C.

 

3.      Geran Penyelidikan Fundamental Fasa 1/2011: Universiti Tun Abdul Razak (FRGS). Web 2.0 applications as the tools for acquiring market intelligence in the Malaysian tourism industry. RM28,000 (01/07/11-30/06/12). Researchers: Yap, C. S., Hii, W. H. J., Choe, K. L., & Cheng, B. L.

 

 

INTERNATIONAL REFEREED JOURNALS

 

1.      Ramly, Z., Lau, T. C., & Choe, K. L. (2008). Religiosity as a predictor of consumer ethical behaviour: Some evidence from young consumers from Malaysia. Journal of Business Systems, Governance and Ethics, 3(4), 43-56.

 

2.      Lau, T. C., Choe, K. L., & Ramly, Z. (2009). Exploring ethical orientation of future business leaders in Malaysia. International Review of Business Research Papers, 5(2), 109-120.

 

3.      Lau, T. C., & Choe, K. L. (2009). Consumers’ acceptance of unethical consumption activities: implications for the youth market. International Journal of Marketing Studies, 1(2), 56-61.

 

4.      Choe, K. L., & Lau, T. C. (2010). Attitude towards business ethics: examining the influence of religiosity, gender and education levels. International Journal of Marketing Studies, 2(1), 225-232.

 

5.      Lau, T. C., Choe, K. L., & Tan, L. P. (2011). Ascertaining the roles of money and religiosity in unethical consumer situations. Australian Journal of Basic and Applied Sciences, 5(8), 234-239.

 

6.      Choe, K. L., Lau, T. C., & Tan, L. P. (2011). Success, rich, motivator and importance: establishing the contributory factors of money ethics towards business ethics. European Journal of Economics, Finance and Administrative Sciences, 37(9), 90-98.

 

 

INTERNATIONAL CONFERENCE PROCEEDINGS

 

1.      Lim, Y. M., & Choe, K. L. (2006). An attitude approach to the study of students as a potential source of entrepreneurs. Proceedings of the SME-Entrepreneurship Global Conference: Competitiveness, Challenges and Prospects in the New Global Environment, 1070-1083.

 

2.      Lau, T. C., & Choe, K. L. (2007). Consumer ethics: an investigation of the ethical beliefs of young Malaysian consumers. Proceedings of the 3rd International Conference: Sustainability in Service Industry, 247-253.

 

3.      Lau, T. C., & Choe, K. L. (2008). The effect of religiosity on consumer ethics: Empirical evidence from Malaysia. Proceedings of the Parahyangan International Accounting and Business Conference, 1-18.

 

4.      Ramly, Z., Lau, T. C., & Choe, K. L. (2008). Religiosity as a predictor of consumer ethical behaviour: A comparative study between public and private university students in Malaysia. Proceedings of the International Conference on Business and Information, 5(1), 1-19.

 

5.      Lau, T. C., Choe, K. L., & Ramly, Z. (2008). Ethical orientation of future business leaders: an exploratory research. Proceedings of the International Conference on Business and Information, 5(1), 1-13.

 

6.      Choe, K. L., &  Lau, T. C. (2008). Does religiosity affect attitudes towards business ethics? Empirical evidence from Malaysia. Proceedings of the Applied International Business Conference, 425-432.

 

7.      Choe, K. L., Lau, T. C., & Tan, L. P. (2010). The effect of love of money on business ethics: Empirical evidence from Malaysia. Proceedings of the International Accounting and Finance Conference 2010, 1-10.

 

8.      Lau, T. C., Choe, K. L., & Tan, L. P. (2011). Consumers’ ethical beliefs: ascertaining the roles of money and religiosity. Proceedings of 2011 International Conference on Sociality and Economics Development, 162-166.

 

 

CURRENT APPOINTMENT IN UTAR