CURRICULUM VITAE

 

Name              : Chong Yee Lee

Designation     : Assistant Professor

Department     : Department of Marketing

Faculty : Faculty of Business and Finance

E-mail : chongyl@utar.edu.my

CAPSULE BIOGRAPHY

 

Dr. Chong Yee Lee graduated with a PhD degree. She is currently the Deputy Director of Institute of Postgraduate Studies and Research, and Head of Centre for MBA Studies. She had worked in a few non-academic companies for 13 years before joining Universiti Tunku Abdul Rahman (UTAR) as a lecturer. As an academic for more than 16 years, she has been publishing journal articles and teaching research skills to postgraduate students. Also, she has been actively reviewing journal articles and serves as an Associate Editor, Editor Review Board member, and Reviewer of few journal publishers. Her research interest fields include social science and human behavioral studies in tourism, education and ICTC sectors.

 

ACADEMIC QUALIFICATIONS

 

·        Doctor of Philosophy (Tourism), Universiti Putra Malaysia, 2011. Research Topic: Economic impact of tourist expenditure on tourism industry in Penang.

 

·        Master of Business Administration (MBA), Universiti Putra Malaysia, 2000. Research Topic: The influence of advocacy advertising on consumer’s perception of commercial corporate image.

 

·        Bachelor of Economics (Hons), majoring in Economic Analysis and Public Policy, Universiti Kebangsaan Malaysia, 1993.

 

AREAS OF CURRENT RESEARCH AND INTEREST

 

·        Research Interest Areas: Human behavioural studies in the following fields: marketing and advertising, management and administration, and wholesale and retail sales.

 

·        Teaching: Business Research Methodology (for postgraduate research mode), Business Research, Cases and Quantitative Methods (for MBA study), Qualitative and Qualitative Methods (for postgraduate research mode); and for undergraduate study mode: Marketing Research, Service Marketing, Services Management, Global Marketing, Consumer Behaviour, Business Ethics, Microeconomic, Customer Relationship Management.

 

Journals PUBLICATION

 

1.     Hosen, M., Chong, Y.L., & Lau, L.S. (Apr 2021). The role of salient beliefs influence on Malaysian academics’ intention to publish in indexed journals. Malaysian Journal of Library and Information Science, 26(1), 63–81. ISSN: 1394-6234. https://mjlis.um.edu.my/index.php/MJLIS/article/view/23409. (Indexed and abstracted by Clarivate Analytics' Web of Science (Q3), Social Science Citation Index (SSCI) and Elsevier's Scopus (Q2).

 

2.     Kong Hoi Yoon,* Chong Yee Lee, and Ng Lee Peng. (March 2021). Burnout and Work Engagement Among Dispatch Workers in Courier Service Organizations. Asia-Pacific Social Science Review, 21(1), 1-19. (Indexed by Scopus, Q2). Publisher: De la Salle University. (ISSN: 0119-8386). http://apssr.com/volume-publication/apssr-volume-21-number-1/.

 

3.     Mosharrof Hosen, Yee-Lee Chong, and Lin-Sea Lau. (Dec 2020). Sharing Knowledge Through Publishing Research Work in Indexed Journals: A Vision of Malaysian Private Universities. Asia-Pacific Social Science Review, 20(4), 44-62. (Indexed by Scopus, Q2). Publisher: De la Salle University. (ISSN: 0119-8386).

https://www.researchgate.net/publication/346986397_Sharing_Knowledge_Through_Publishing_Research_Work_in_Indexed_Journals_A_Vision_of_Malaysian_Private_Universities

https://apssr.com/volume-20-no-4/sharing-knowledge-through-publishing-research-work-in-indexed-journals-a-vision-of-malaysian-private-universities/

 

4.     Mahmood Anwar, Nurliyana Binti Maludib, Yee-Lee Chong. (June 2020). Employees’ Evaluations about their Innovative Capabilities: A Concept to Achieve Enhanced Innovative Performance. International Journal of Innovation, Creativity and Change, 10(10), 832-854. (Indexed by Scopus, Q3 & ERA (Excellence in Research Australia).. Publisher: Primrose Hall Publishing Group. (ISSN: 2201-1323, 2201-1315). https://www.ijicc.net/index.php/volume-10-2019/147-vol-10-iss-10. https://www.ijicc.net/images/vol10iss10/101046_Anwar_2020_E_R1.pdf

https://www.scimagojr.com/journalsearch.php?q=21100819610&tip=sid&clean=0

 

5.     Herman Mandari & Yee-Lee Chong. (June 2020). Chapter 72: The Moderating Effects of Awareness on Antecedents of Behavioral Intention to Adopt Mobile Government Services: The Moderating Effects of Awareness. Disruptive Technology: Concepts, Methodologies, Tools, and Applications. Information Resources Management Association (USA). ISBN 13: 9781522592730|ISBN10: 1522592733|EISBN13: 9781522592747ÝOI: 10.4018/978-1-5225-9273-0.ch072

 

6.     Julius J. Macha, Yee-Lee Chong, & I-Chi Chen. (24 June 2019). Smallholder farmers’ intention to adopt microfinance services in rural areas of Tanzania – a behavioural study. International Journal of Business Innovation and Research, 19(3), 304-323. (Indexed by Scopus, Q3). Publisher: Inderscience. (ISSN: 1751-0252). DOI 10.1504/IJBIR.2019.100325.

http://www.inderscience.com/offer.php?id=100325

 

7.     Lim Soon Chow, Gengeswari Krishnapillai, & Chong Yee-Lee. (June 2019). Navigating Dining Satisfaction by Understanding Diner Hygiene Expectation and Experience. International Review of Management and Marketing, 9(3), 158-165. (Indexed by Scopus, Q3). Publisher: EconJournals) (ISSN: 2146-4405). https://www.econjournals.com/index.php/irmm/article/view/7871

DOI: https://doi.org/10.32479/irmm.7871

 

8.     Lim Soon Chow, Gengeswari Krishnapillai, & Chong Yee-Lee. (March 2019). Impact of Indian Muslim Restaurants’ Hygienic Atmosphere on Diners’ Satisfaction: Extending the Expectation Disconfirmation Theory. Studia Universitatis Babes-Bolyai, Negotia, 64(1), 109-134. Publisher: Babes-Bolyai University,Babes-Bolyai University, Faculty of Business. (Indexed in Copernicus, J-Gate). [ISSN (print): 1224-8738, ISSN (online) 2065-9636]. https://www.researchgate.net/publication/334562628_Impact_of_Indian_Muslim_Restaurants'_Hygienic_Atmosphere_on_Diners'_Satisfaction_Extending_the_Expectation_Disconfirmation_Theory/link/5d79a119299bf1cb8099788c/download.

 

9.     Lin-Sea Lau, Kwang-Jing Yii, Chin-Yu Lee, Yee-Lee Chong, & Eng-Heng Lee. (Apr 2019). Investigating the Determinants of Renewable Energy Consumption in Malaysia: An ARDL Approach. International Journal of Business and Society, 19(3), 886-903. (Indexed by Scopus, Q3; Web of Science, Emerging Sources Citation Index (ECSI). Publisher: Faculty of Economics and Business, Universiti Malaysia Sarawak (ISSN: 1511-6670).

http://www.ijbs.unimas.my/images/repository/pdf/Vol19-no3-paper20.pdf

 

10.  Daniel Ntabagi Koloseni, Chong Yee Lee, & Ming-Lee Gan. (Jan 2019). Understanding Information Security Behaviours of Tanzanian Government Employees: A Health Belief Model Perspective. International Journal of Technology and Human Interaction (IJTHI), 15(1), 15-32. (Indexed by Scopus, Q2; Web of Science, Emerging Sources Citation Index (ESCI). Publisher: IGI Global. (ISSN: 1548-3916, EISSN: 1548-3908, DOI: 10.4018/IJTHI.2019010102

 

11.  Herman Eliawaha Mandari & Yee-Lee Chong. (18 July 2018). The Moderating Effects of Awareness on Antecedents of Behavioral Intention to adopt Mobile Government Services: The Moderating Effects of Awareness. International Journal of E-Adoption, 10(2), 50-69. (Indexed by Scopus, Q4; Web of Science, Emerging Sources Citation Index (ESCI). Publisher: IGI Global. (ISSN: 1937-9633, EISSN: 1937-9641). DOI:  10.4018/IJEA. 2018070104

 

12.  Herman Eliawaha Mandari & Yee-Lee Chong. (17 Jun 2018). Gender and age differences in rural farmers’ intention to use m-government services. Electronic Government, an International Journal, 14(3), 217-239. (Indexed by Scopus, Q2; Excellence in Research for Australia (ERA). Publisher: Inderscience. (ISSN: 1740-7494, Online ISSN: 1740-7508). DOI: 10.1504/EG.2018.10009877.

https://www.inderscienceonline.com/doi/abs/10.1504/EG.2018.093406.

https://doi.org/10.1504/EG.2018.093406

 

13.  Balu Ramoo, Chong Yee Lee, & Cheng Ming Yu. (2018). Salient Beliefs that Influence the Malaysian Engineers’ Intention to Migrate Abroad. Journal of Social Sciences and Humanities, Border Crossing, 8(1), 40–63. (Indexed in EBSCO Electronic Journals Service (EJS). Publisher: Transnational Press London. (ISSN: 2046-4436 | e-ISSN: 2046-4444) (Published in Mar 2018). https://journal.tplondon.com/index.php/ml/article/view/738. DOI: https://doi.org/10.33182/bc.v8i1.586

 

14.  Julius Joseph Macha, Yee-Lee Chong & I-Chi Chen. (Jan 2018). Rural Household’s Intention to Use Microfinance in Tanzania. International Journal of Business, 23(2), 198-216. (Indexed by Web of Science, Q4). Publisher: Premier Publishing. (ISSN: 1083-4346).

http://jasemjournal.com/wp-ontent/uploads/2018/01/JASEM_12Koloseni2018.pdf

 

15.  Daniel Koloseni, Chong Yee Lee & Gan Ming Lee. (2018). Security policy compliance in public institutions: An integrative approach. Journal of Applied Structural Equation Modeling, 1(2), 13-28. (Indexed in Google Scholar). Publisher: Sarawak Research Society (SRS). (eISSN: 2590-4221). (Published in Jan 2018) http://jasemjournal.com/wp-content/uploads/2018/01/JASEM_12Koloseni2018.pdf.

 

16.  Herman Eliewaha Mandari, Yee-Lee Chong, & Chung-Khain Wye. (Oct 2017). The Influence of Government Support and Awareness on Rural Farmers’ Intention to Adopt Mobile Government Services in Tanzania, Journal of Systems and Information Technology, 19(1/2): 42-64. (Indexed by Scopus, Q2). Publisher: Emerald Group Publishing Ltd. (ISSN: 1328-7265) https://doi.org/10.1108/JSIT-01-2017-0005. https://www.emerald.com/insight/content/doi/10.1108/JSIT-01-2017-0005/full/html

 

17.  Balu Ramoo, Chong Yee Lee, & Cheng Ming Yu. (2017). Eliciting Salient Beliefs of Engineers in Malaysia on Migrating Abroad. Migration Letters, 14(2), 221-236 (Indexed by Scopus, Q1; Web of Science – Emerging Sources Citation Index (ESCI). Publisher: Transnational Press London. (ISSN: 1741-8984 | e-ISSN: 1741-8992)

https://journal.tplondon.com/index.php/ml/article/view/738

DOI: 10.33182/ml.v14i2.328

 

18.  Chong Yee-Lee, Lau Lin-Sea, Yii Kwang-Jing, Lee Eng-Heng, & Lee Chin-Yu. (2017). Natural and Consequence of Tourism Industry’s Susceptibility to Natural Disaster – A Conceptual Framework using Input-Output Model. Josai Contemporary Policies Researchers, 10(1), 49-64. http://libir.josai.ac.jp/il/user_contents/02/G0000284repository/pdf/JOS-18819001-1005.pdf

 

19.  Zacharia Elias Lema, Chong Yee Lee & Ng Lee Peng. (Apr 2017). Corporate Social Responsibility: An Alternative Mechanism for Supporting Public Healthcare in Developing Countries. International Journal of Economics, Commerce and Management, 4, 1-18. (Indexed in Ulrich's ProQuest). (ISSN 2348 0386)

 

20.  Chong Yee Lee, Seow Ai Na, & Lee Eng Heng. (2015). The adoption of e-banking among rural SME operators in Malaysia: An integration of TAM and TPB. The Josai Journal of Business Administration, 11 & 12 (1), 39-49.

 

21.  Chong Yee-Lee, & Lee Eng-Heng. (2013). What Characterize Good Business Research. The Josai Journal of Business Administration, 10(1), 11-15.

 

22.  Chong Yee-Lee, Lee Eng-Heng, Jenny Marisa Lim Dao-Siang, Seow Ai-Na, Tang Siu-Eng, & Bobby Chai Boon-Hui. (2013). Indirect economic effect of tourist spending on the tourism industry in Penang – a justification of the post-positivism approach. International Journal of Academic Research Part B; 5(1): 181-192. Publisher: Progress Sucharitha Publications. (ISSN: 2348-7666).

 

23.  Chong Yee-Lee, Lee Eng-Heng, Sridar Ramachandran, Mohd Rusli Yacob & Mohhidin Othman (2011). Why the need to triangulate in the study of tourism’s economic impact. World Applied Science Journal, 12 (Special Issue of Tourism & Hospitality): 50-55. Publisher: International Digital Organization for Scientific Information (ISSN: 1818-4952). 

 

24.  Iskandar Abdullah & Chong Yee Lee. (2001). (The influence of advocacy advertising message on consumers’ perception of sponsor’s corporate image). Jurnal Pengurusan, 20, 125-140. Publisher: Fakulti Ekonomi dan Pengurusan, Universiti Kebangsaan Malaysia (ISSN: 0127-2713) http://pkumkmweb.ukm.my. (Indexed by Scopus).

 

 

International/ National Conference Proceedings/ TALK

 

1.     Mosharrof Hosen, Yee-Lee Chong, Lin-Sea Lau. Full-version or Partial-version of Theory of Planned Behaviour Framework? The Role of Salient Beliefs’ Influences on Malaysian Academics’ Intention to Publish in Indexed Journals. A proceeding of the Einstein Research Academy organized the virtual GLOBAL CONGRESS ON SUSTAINABILITY FOR GROWTH & DEVELOPMENT (GCSGD) on July 18, 2020. Organized by Nilai University, Malaysia, Galgotias University, India, Fatima college, India. Awarded as best oral presenters in business category.

https://www.researchgate.net/publication/343039950_Full-version_or_Partial-version_of_Theory_of_Planned_Behaviour_Framework_The_Role_of_Salient_Beliefs'_Influences_on_Malaysian_Academics'_Intention_to_Publish_in_Indexed_Journals

https://fatimacollegemdu.org/wp-content/uploads/2020/06/GCSGD2020ProgrammeBooklet.pdf

 

2.     Chong Y.L., Balu Ramoo, Lee, E.H., Lau, L.S., Yii, K.J., & Chua, B.H. The sharing of cognitive, affective, and psychomotor knowledge, does senior and younger academics behave differently? A study in selected private universities. A proceeding of the International Conference on Business, Accounting, Finance and Economics (BAFE2018), Faculty of Business and Finance, University Tunku Adul Rahman on 4 & 5th October, 2018.

 

3.     Balu Ramoo, Chong Yee Lee, and Cheng Ming Yu. Predicting Malaysia engineers’ intention to migrate abroad using an extended theory of planned behavior model. A proceeding of the International Conference on Business, Accounting, Finance and Economics (BAFE2017), Faculty of Business and Finance, University Tunku Adul Rahman on 4 October, 2017.

 

4.     Lau Lin-Sea, Yii Kwang-Jing, Lee Chin-Yu, Chong Yee-Lee and Lee Eng Heng. Factors influencing the use of renewable electricity consumption in Malaysia: Cointegration and causality approaches. A proceeding of the International Conference on Business, Accounting, Finance and Economics (BAFE2017), Faculty of Business and Finance, University Tunku Adul Rahman on 4 October, 2017.

 

5.     Lee Eng-Heng and Chong Yee-Lee. Sustainability of tourism heritage sites: The need of cross-disciplinary research. UTAR R&D Colloquium 2016: Innovation in the digital age at UTAR’s Sg Long campus on October 22, 2016

 

6.     Lee Chin Yu, Chong Yee Lee, Lee Eng Heng, Lau Lin Sea & Loo Siat Ching. A Conceptual Framework of Assessing the Vulnerability of Tourism Businesses to Natural Disaster in Smaller Region Using Input-Output Model. A proceeding of the International Conference on Business, Accounting, Finance and Economics (BAFE 2016), Faculty of Business and Finance, University Tunku Adul Rahman on 5 October, 2016.

 

7.     Chong Yee Lee, Choong Chee Keong, & Lee Eng Heng. Economic Impact of Flood Disaster – A Conceptual Framework using I-O Analysis. A proceeding of the International Conference on Business, Accounting, Finance and Economics (BAFE 2015), Faculty of Business and Finance, University Tunku Adul Rahman, on 9 October, 2015.

 

8.     Balu Ramoo, Chong Yee Lee, Cheng Ming Yu. Effective public policy intervention for migration behaviour among highly skilled workers: A conceptual framework using Theory of Planned Behaviour. A proceeding of the International Conference on Business, Accounting, Finance and Economics (BAFE 2015), Faculty of Business and Finance, University Tunku Adul Rahman on 9 October, 2015. ISBN 978-967-11506-2-7

 

9.     Daniel Koloseni, Chong Yee Lee, & Gan Ming Lee. The Intention of Government Employees to Practice Information Security Behaviour: A Conceptual Framework Using Health Belief Model. A proceeding of the International Conference on Business, Accounting, Finance and Economics (BAFE 2015), Faculty of Business and Finance, University Tunku Adul Rahman on 9 October, 2015.

 

10.  Tanaraj Krishna, M. Krishna Moorthy, & Chong Yee Lee. Adoption of Malaysia Private Entities Reporting Standards: An Institutional Perspective. A proceeding of the International Conference on Business, Accounting, Finance and Economics (BAFE 2015), Faculty of Business and Finance, University Tunku Adul Rahman on 9 October, 2015.

 

11.  Chong Yee Lee, Seow Ai Na, Lee Eng Heng. The adoption of e-banking among rural SME operations in Malaysia: An integration of TAM and TPB. A proceeding of the International Conference on Business, Accounting, Finance, and Economics (BAFE 2014), Faculty of Business and Finance, University Tunku Adul Rahman on 26 Sept, 2014.

 

12.  Seow Ai Na, Chong Yee Lee, Gengeswari Krishnapillai, Choong Yuen Onn, Chan Ling Meng. Travel intention among foreign tourists for medical treatment in Malaysia. A proceeding of the International Conference on Business, Accounting, Finance, and Economics (BAFE 2014), Faculty of Business and Finance, University Tunku Adul Rahman on 26 Sept, 2014.

 

13.  Seow Ai Na, Chong Yee Lee, & Lee Eng Heng. Conceptual framework of the adoption of E-banking in rural area. A proceeding of the International Conference on Business, Accounting, Finance, and Economics (BAFE 2013), Faculty of Business and Finance, University Tunku Adul Rahman on 4 Oct, 2013.

 

14.  Seow Ai Na, Chong Yee Lee. Organisational interventions for work-life balance policy and organisational commitment. A proceeding of the International Conference on Business, Accounting, Finance, and Economics (BAFE 2013), Faculty of Business and Finance, University Tunku Adul Rahman on 4 Oct, 2013.

 

15.  Balu s/o Ramoo, Chong Yee Lee, Choong Chee Keong. Brain Drain Phenomenon in Malaysia: Intention to Migrate Abroad by Engineering Undergraduates. A proceeding of the International Conference on Business, Accounting, Finance, and Economics (BAFE 2013), Faculty of Business and Finance, University Tunku Adul Rahman on 4 Oct, 2013.

 

16.  Jenny Marisa Lim Dao Siang, Wong Lai Soon, Chong Yee Lee and Bobby Chua Beng Hui. Factors Affecting Brand Loyalty Towards Luxury Shopping Goods: Malaysian Perspective. A proceeding of the International Conference on Business, Accounting, Finance, and Economics (BAFE 2013), Faculty of Business and Finance, University Tunku Adul Rahman on 4 Oct, 2013.

 

17.  Peter Tan Sin Howe, Seow Ai Na, Fong Chee Yang, Ng Yin Kuan, Chong Yee Lee, Enhancing Sustainability of Medical Tourism Industry: Effect of Leadership and HRM. A proceeding of the International Conference on Business, Accounting, Finance, and Economics (BAFE 2013), Faculty of Business and Finance, University Tunku Adul Rahman on 4 Oct, 2013.

 

18.  Chong Yee Lee, Lee Eng Heng, Renu a/l Kailsan, Garry Tan Wei Han  & Jenny Marisa Lim Dao Siang. Indigenous Tourism in Malaysia: problems, Opportunities and Recommendations. A proceeding of the 2nd. International Conference on Arts, Social Sciences & Technology Penang, UiTM Kedah, Malaysia, 3.to 5.March, 2012

 

19.  Chong Yee Lee, Lee Eng Heng, Sridar Ramachandran, Mohd Rusli Yacob & Mohhidin Othman. Why the need to triangulate in the study of tourism’s economic impact. International Graduate Tourism Research Conference, Berjaya University Colleage of Hospitality. 16 and 17 April, 2010, Kuala Lumpur, Malaysia.

 

20.  Chong Yee Lee, Sridar Ramachandran, Mohd Rusli Yacob, & Mohhidin Othman. A study of Regional Economic Impact of Tourism Using Input-Output Approach. Second Biennial Conference of the International Association for Tourism Economics, Chiang Mai University, Thailand, 11 to 13 Dec, 2009

 

21.  Chong Yee Lee, Dr. Sridar Ramachandran, Dr. Mohiddin Othman & Dr. Rusli Yacob, Public-Private Partnership in the Development of Tourism: A Conceptual Framework of Regional Economic impact in Penang, International Conference on Public-Private Partnership in development, 15 and 16 Jan, 2009, Universiti Malaya, PJ Hilton Hotel, Petaling Jaya, Malaysia.

 

22.  Chong Yee Lee, Dr. Sridar Ramachandran, Dr. Mohiddin Othman & Dr. Rusli Yacob, Theoretical Paradigm for the Study of Tourism’s Economic Impact, Seminar FEP 2008, 17 to 19 Dec, 2008, Universiti Putra Malaysia, Hotel Mahkota, Melaka, Malaysia.

 

 

RESEARCH GRANT

 

1.     Project Title: Why is the publication of indexed journals weaker among the private universities as compared to the public universities in Malaysia? A case study for examining the role of salient beliefs influence among the private universities’ academics. Awarded by Ministry of Higher Education (MOHE) under Fundamental Research Gant Scheme FRGS/1/2021/SS02/UTAR/02/4 from 7 September 2021 to 6 September, 2023.

 

2.     Project Title: Quality of Life among Elderly in Malaysia: The Role of Financial Determinants under UTAR Research Fund 2019 Cycle 2. IPSR/RMC/UTARRF/2019-C2/K03 from 20 Dec 2019 to 19 Dec 2020.

 

3.     Project Title: Using aging workforces’ cognitive, affective, and psychomotor abilities to enhance their and other employees’ work performance – A case in higher education institutions under UTAR Research Fund: IPSR/RMC/UTARRF/2017-C2/C06 from 18th December 2017 to 17th December 2018.

 

4.     Project Title: Towards an understanding on the determinants of renewable electricity consumption in Malaysia under UTAR Research Fund: IPSR/RMC/UTARRF/2016-C2/C05 from 1st January to 31st December 2017.

 

5.     Project Title: Travel intention among foreign tourists for medical treatment in Malaysia under UTAR Research Fund: IPSR/RMC/UTARRF/2014-C1/S04 from 1st July 2014 to 30th June 2015.

 

6.     Research Title: Rural area transformation: into the era of e-banking adoption. Awarded by Universiti Tunku Abdul Rahman under UTAR Research Fund IPSR/RMC/UTARRF/2014-C1/S04 from 1st July 2013 to 30th June 2014.

 

7.     Project Title: Artificial Intelligence for Equity Market Analysis. Awarded by Ministry of Higher Education (MOHE) under Fundamental Research Gant Scheme (FRGS/1/11/SS/UTAR/03/6) from 1st July 2011 to 31st Dec 2012.

 

CONSULTANCY SERVICES

 

·        Trainer for “Undergraduate Research Scheme Workshop for Arts and Social Science”, organized by IPSR on 20 June 2020.

 

·        Trainer for ‘Postgraduate Workshop: Thesis and Paper Writing Skills for Art & Social Sciences’,  organized by Center for Extension Education on 7 Oct, 2017 and 21 July, 2018 in UTAR, Kampar campus. UDCC/601-E000098-N/2018 dated 10.07.2018

 

·        Trainer for “Undergraduate Research Scheme Workshop for Arts and Social Science”, organized by Center for Extension Education on:

ü  12 & 26 Nov 2016 (UDCC/601-296/2016 dated 11.11.2016 and UDCC/601-310/2016 dated 23.11.2016);

ü  4 Mar 2017 (UDCC/601-040/2017 dated 02.03.2017)

ü  25 Oct, 2017 (UDCC/601-311/2017 dated 25.10.2017)

ü  14 Apr 2018 (UDCC/601-086/2018 dated 10.04.2018)

ü   9 June 2018 (UDCC/601-E000068-N/2018 dated 25.05.2018)

ü   20 Oct 2018 (UDCC/601-E000236-N/2018 dated 15.10.2018),

ü  13 April 2019 in UTAR, Kampar campus. (UDCC/601-E000444-N/2019 dated 09.04.2019).

ü  15 June 2019 in UTAR, Kampar campus. (UDCC/601-E000557-N/2019 dated 13.06.2019).

ü  19 Oct 2019 in UTAR, Kampar campus. (UDCC/601-E000809-N/2019 dated 14.10.2019).

 

·        Trainer for “Academic Article Writing & Publishing in High Impact Journals for Art & Humanities”, organized by Center for Extension Education on 12 & 13 May, 2016 in UTAR, Kampar campus and 16 & 17 May, 2016 in UTAR Sg. Long campus. UDCC/601-099/2016 dated 07.04.2016 and UDCC/601-114/2016 dated 20.04.2016.

 

·        Trainer for “Effective Grants Management: An Introductory Course For Research Administrators”, organized by Center for Extension Education on 21 & 22 April, 2016 in UTAR, Sg. Long campus and 25 & 26 April, 2016 in UTAR Kampar campus. UDCC/601-097/2016 dated 07.04.2016 and UDCC/601-118/2016 dated 26.04.2016.

 

·        Facilitator for the “Effective Research Management Workshop” organized by Institute of Management and Leadership and Institute Postgraduate Studies and Research, UTAR on 7 & 8 Jan, 2016. UDCC/601-010/2016 dated 05.01.2016.

 

·        Research Project for Eu Yan Sang Sdn Bhd or Eu Yan San Pte Ltd (a health care company). Scope of Work: Survey on Halal/Muslim Market. 3 Sept, 2015 to 31 Jan, 2016. UDCC/601-221/2015 dated 15.10.2015.

 

·        Trainer of “Basic Quantitative Method Training”, organized by Center for Extension Education on 14 & 15 Sept, 2015. UDCC/601-2015 (L047) dated 06.10.2015.

 

·        Trainer for “Effective Grants Management: An Introductory Course For Research Administrators”, organized by Center for Extension Education on 7 & 8 Dec, 2015 in UTAR, Sg. Long campus and 10 & 11 Dec, 2015 in UTAR Kampar campus. UADCC/601-2015 (L065) dated 21.12.2015.

 

JOURNAL REVIEWING SERVICES

 

1.     Associate Editor for Journal of Management Scholarship [a Crossref member with DOI Prefix 10.38198 and is interested to become a member of San Francisco Declaration on Research Assessment (DORA)] from 15 July, 2020.

2.     Associate Editor for International Journal of Project Management and Productivity Assessment (IJPMPA), from 18 March 2020; under editorial discovery, IGI Global Journal.

3.     Editor Review Board member for Amity Journal of Marketing (AJM) (ISSN: 2455- 975X) by Amity Directorate of Management and Allied Areas (ADMAA), a research unit of Amity University, from 09 June, 2016 until now.

 

As a Journal Reviewer for:

1.     International Journal of Project Management and Productivity Assessment (IJPMPA) under IGI Global. The review reports were completed on 20.12.19, 19.01.20, 21.02.20, and 06.03.20, 08.06.20, 21.08.20, 09.10.20, 14.12.20, 20.01.21, 31.01.21, 09.04.21, 16.05.21, 24.06.21, 31.07.21, 19.09.21, 14.12.21,

2.     Asia Pacific Journal of Marketing and Logistics, indexed in Scopus database. Completed on 18.04.22.

3.     Asian Academy of Management Journal by Universiti Sains Malaysia (USM) (indexed in Emerging Sources Citation, and indexed in Scopus database). Completed on 05.01.19.

4.     Electronic Government, an International Journal (Inderscience, IGI Global Journal, indexed in Scopus database) Completed on 15.03.18, 19.02.19 12.02.21, 20.06.21

5.     Frontiers in Public Health, section Disaster and Emergency Medicine (indexed in Scopus database).Completed at 02.04.2022.

6.     International Journal of E-Business Research (IJEBR) (Inderscience, IGI Global Journal, indexed in Scopus database). Completed on 20.08.21, 20.11.21

7.     International Review of Administrative Sciences (IRAS) under SAGE (indexed in Scopus database). Completed on 5 Apr 2020, 25.06.21, 17.08.21, 30.09.21

8.     Journal of Mixed Methods Research (indexed in SSCI, ISI (WoS), Scopus: IF: 2.186 in 2015) on 04.02.13, 28.04.15, 20.08.15.

9.     Journal of Nusantara (Universiti Sultan Zainal Abidin, Malaysia, Indexed in Clarivate). Completed on 07.03.21.

10.  Journal of Organizational Computing and Electronic Commerce by Taylor and Francis on 30.07.18 (JCR Impact Factor 0.579, SJR: 0.3838, Scopus H-Index: 31).

11.  Journal of Systems and Information Technology under Emerald (indexed in Scopus database). The review reports were Completed on 08.07.20, 28.09.20, 08.03.21, 31.08.21

12.  9th International Conference on Business, Accounting, Finance, and Economics (BAFE 2021).

13.  5th International Conference on Business, Accounting, Finance, and Economics (BAFE 2017).

14.  2nd International Conference on Business, Accounting, Finance, and Economics (BAFE 2014).

15.  1st International Conference on Business, Accounting, Finance, and Economics (BAFE 2013).

 

CURRENT APPOINTMENT IN UTAR

 

·        Head of Center for MBA Studies from 01 Mar, 2018 to 31 Dec, 2022).

·        Deputy Director of IPSR (Institute of Postgraduate Studies & Research), 01 Jan, 2015 to 31 Dec, 2022.

·        Representative of IPSR in the Post Graduate Studies Committee, 01 Jan, 2015 to 31 Dec, 2022.

·        Representative of IPSR in the University Academic Development and Curriculum Committee, 01 Jan, 2016 to 31 Dec, 2022.

·        Representative of IPSR in the Quality Assurance and Audit Committee, 01 Jan, 2016 to 31 Dec, 2022.

·        Representative of IPSR in UTAR’s Senate, 01 Jan, 2016 to 31 Dec, 2018.

·        Member of the External Review Panel (ERP) for Bachelor of Economics (Hons) Global Economics on 2nd and 3rd Aug, 2018.

·        Sub-Committee Member of the Strategy Monitoring and Risk Management Committee on 9 Jan, 2018.

·        Representative of IPSR in Annual Programme Monitoring ad-hoc committee, 01 Jan, to 31 Dec, 2017.

·        Head of Programme for Postgraduate Degree Programme (MBA, MPhil, and PhD), 12 Oct, 2011 to 31 Dec, 2014.

·        Representative of Faculty of Business and Finance (FBF) in UTAR’s Senate, 12 June, 2012 to 15 May, 2014

·        Representative of Senate in the Board of Examiners for postgraduate students, 12 June, 2012 to 15 May, 2014

·        Deputy Dean (R&D and Postgraduate Programmes), 02/05/2012 to 31/12/2012

·        Assistant Professor, 03 Oct, 2011 to present

·        Senior Lecturer, 2007 to Oct 2011

·        Lecturer, 2006 – 2007

 

POST GRADUATE SUPERVISION

 

Graduated

1.     PhD graduate: Daniel Ntabagi Koloseni (from 24.02.15 to 01.02.2018). Title: Intention to Practice Protective Information Security: An Analysis of Government Employees in Tanzania Using the Health Belief Model

 

2.     PhD graduate: Herman Eliewaha Mandari (from 24.02.15 to 01.02.2018). Title: The Impact of Government Support and Awareness on Rural Farmer’s Behavioral Intention to Adopt M-Government in Tanzania

 

3.     PhD graduate: Zacharia Elias Alias (from 15.06.2015 to 24.05.2018). Title: The Role of Stakeholder Dialogue in Enhancing Private Sector Support in Addressing Healthcare Issues in Through Corporate Social Responsibility (CSR)

 

4.     PhD graduate: Julius Joseph Macha (from 24.02.15 to 03.07.2018). Title: Intention to Adopt Microfinance Services Among Smallholder Farmers in Tanzania: Can Perceived Benefits and Perceived Barriers Sharpen the Theory of Planned Behaviour?

 

5.     PhD graduate: Balu a/l Ramoo (from 07.07.2012 to 04.10.2018). Title: Brain Drain Phenomenon in Malaysia – Analysis of the Engineers’ Intention to Migrate Abroad Using the Extended Theory of Planned Behavior Framework.

 

6.     MPhil graduate Kong Hoi Yoon (from 31.07.14 to 09.01.2020). Title: Job Burnout and Work Engagement in Courier Service Organisations, Malaysia – An Integration of Job Demand-Resources Model and Theory of Social Exchange

 

7.     PhD graduate: Lim Soon Chow (as co-supervisor from 05.08.14 to Oct 2020). Title: The Atmosphere of Malaysia’s Food and Beverage Retailing Store on Consumer Experience: Using Disconfirmation Expectancy Theory

 

8.     PhD graduate: Mosharrof Hosen (from 11 June 18 to Dec 2021). Title: Knowledge sharing behaviour among academics of private universities in Malaysia: A Study of Intention to publish articles using the Extended Theory of Planned Behaviour.

 

 

Pending for viva or preparation of corrective actions list

1.     PhD Student: Mohammad Anwar (from 18 December 2018 to present). Title: Personal innovativeness based self-esteem, establishing construct and predictive validity.

 

2.     PhD Student:  Victor William Bwachele (9 July 2020 to present). Title: Service Quality and Student Satisfaction: The Case at Public Higher Learning Institutions In Tanzania

 

 

Pending for Work Completion Seminar

1.     MPhil student: Chong Swit Yee (as co-supervisor from 8 Jan 2020 to present). Title: User Experience of Adult Learners and Their Continuous Enrollment Intention in the Massive Open Online Courses (MMOC).

 

2.     PhD Student: Emmanuel Samwel Mtani. (14 April 2020 to present). Title: Local Community’s Intention to Create Community-Based Tourism Destination Branding in the Southern Tanzania Tourist Circuit.

 

 

Pending for Proposal Defence

-

 

 

MBA Students

1.     Chak Zi Jin. Title: Intention to adopt digital wallet for mobile payment among millenials in Malaysia: Extend the Theory of Acceptance. Completed.

2.     Yap Jheng Sheng. Youth’s intention to visit dark tourism destinations in Malaysia – A case for local tourists. Completed.

3.     Hin Si Fan. Service quality, Promotion and Consumer Satisfaction – A case of live Zoom group fitness among Generation Z in Malaysia – Completed.

4.     Gan Zhao Rong – Intention to Shop Online for Sports Products among the Millennial in Malaysia: Extending the Social Exchange Theory. Completed

5.     Loh Wei Jun – Gen Y’s Intention to Purchase Online via the Use of Mobile Apps – enriching the Mobile Technology Acceptance Model (MTAM) – Completed.

6.     Ng Shao Wei - Antecedent of Intention to Turnover Among Employees in Malaysia Enriching Social Exchange Theory with Self-Actualization and Work Environment –Completed.

7.     Tang Gim Hooi - Malaysian generation Y’s intention to adopt the e-wallet service: extending the theory of planned behaviour with perceived security. Completed.

8.     Toh Qi Yang - The Malaysian Millennia’s Intention to Use Food Delivery Apps – Extending the Mobile Technology Acceptance Model with Price Saving Orientation. Completed.

9.     Tung Hui Xin -Intention to purchase retailer’s private label brand products – a case for young working adults in Malaysia. Completed.

 

 

AWARD

·        Certificate of Excellence in recognition of outstanding and excellence in research for the year of 2018.

·        Congratulations on Teaching Performance for achieving a score of 4.55 in the online student survey of January 2020 for the course UBTM3103 SERVICE MANAGEMENT.

·        Congratulations on Teaching Performance for achieving a score of 4.62 in the online student survey of October 2020 for the course UBTI2023 GLOBAL MARKETING.

 

INTERNAL INVOLVEMENT

·        The Chairperson of Board of examination (BOE) for Master and PhD Students Viva and BOE Graduation, 01 Jan, 2015 to 31 Dec, 2019.

·        Facilitator for the Effective Research Management Workshop on 7 & 8 Jan, 2016.

·        The Senate Representative of Board of Examiners for Master of Research, 12 June, 2012 to 15 May, 2014.

·        Deputy Chairperson of Research Central of Business and Management, Nov 2011 to Dec 2012.

 

The following are details of Certified Undergraduate Research Scheme’s Students (URS) (supervised by Dr. Chong Yee Lee)

·        Students’ names: Koh Khai Boon (ID: 1306023), Ng Wei Teng (ID: 1400268), and Teoh Rou Pei (ID: 1305852). Research title: The Purchase Intention of Dietary Supplements among Malaysian Yooung Adults, Using Protection Motivation Theory. Completed at Apr 2018.

·        Students’ names: Cheok Jia Cheng, Cheah Chee Yong, Cheong Man Kin, Chong Wei Kit, and Woon Zi Xuan. Research title: Gen X Tourist’s Intention to Visit Tourism Wellness Destination in Malayisa – A Modification Theory of Planned Behaviour Study. Completed at Apr 2019.

·        Students’ names: Chong Sook Pei, Kua Hui Sin, Lee Eng Hui, Low Jing Rou, and Ong Chen Ean. Research title: Service Quality, Promotion, and Customer Satisfaction – A Case of Fitness Centre among Generation Y in Malaysia. Completed at Apr 2020.

 

·        Students’ names: Chai Yah Chee, Chee Wai Loon, Cheong Jia Ying, Fong Man Shue, and Yap Mun Ching. Research title: GenX Tourist’s Intention to Visit Non-Endorsed World Heritage Sites in Malaysia – A Modification of Uncertainty Reduction Theory. Completed at September 2020.

 

·        Students’ names: Chei Jun An, Koay Yi Wen, Loh Yi Zhen, and Oong Seak Yee. Research title: Intention to Participate in Sports Tourism – A Case for Generation X in Malaysia. Completed at Apr 2021.

 

·        Students’ names: Carol Law, Goh Zheng Xian, Tan Shi Zheng, Thoo Weng Sang, and Wong Mei Yen. Research title: Online Social Marketing Communication and Intention to Consume Unhealthy Food among Generation Y and Millennia in Malaysia – Using Protection Motivation Theory. Completed at Jan 2020.

 

 

EXTERNAL INVOLVEMENT

·        Facilitate Universities academics in “FRGS Lab 1.0 Idea Generation and External Collaboration” as a facilitator on 12th Nov, 2021.

·        Speaker for Influencer Marketing is a Trend Now webinar on 02 Apr, 2021.

·        Speaker for developing a case study culture webinar on 27 Aug, 2021.

·        Program board of the 3rd International Conference on Design, Operation and Evaluation of Mobile Communications - MOBILE 2022, 26 June – 1 July 2022.

·        External examiner for a PhD candidate studied in Asia eUniversity. Feb-March 2021.

·        Session Chair of 5th International Conference on Business, Accounting, Finance & Economics (BAFE 2107) on 4 Oct, 2017

·        Session Chair of 4th International Conference on Business, Accounting, Finance & Economics (BAFE 2106) on Oct, 2016

·        Session Chair of 3rd International Conference on Business, Accounting, Finance & Economics (BAFE 2105), 09 Oct, 2015

·        The Instructor of a workshop titled ‘A good thesis/dissertation: What examiners want?’ organized by Faculty of Business and Finance on 11 July, 15.

·        The Instructor of a workshop titled ‘Significance of a Research Study – Passport to your Postgraduate Degree?’, organized by Faculty of Business and Finance on 10 Jan, 2014

·        The instructor of a workshop titled ‘What characterized good Social Science research?’, organized by Faculty of Business and Finance on 23 Apr, 2013

·        Invited by Josai International University, Japan to give one-day intensive lecture on 12 Jan, 2013

·        The Speaker of a talk session: The Art of Crafting Questionnaire for Social Science Research, organized by Faculty of Business and Finance on 30/11/2011.

 

·        Completion of ASM Training Workshop on “How to Write a Winning Research Proposal” by Academic Sains Malaysia. 24-26 Mar, 2015, Amarda Hotel, PJ.

·        Participation of Royal Belum Intellectual Discourse 2014. Organiser: Perak Tourism Association in Collaboration with the Perak State Government, Ministry of Tourism and Culture, and Pulau Banding Foundation on  13th & 14th Oct, 2014.

·        Chong Yee Lee (July 2014). Interviewed by MBA Edge Postgraduate Studies

·        Member of The International Association for Tourism Economics (IATE)

·        Participant of KL TOURISM MASTER PLAN 2014-2025 Workshop. Organiser: ROLAN BERGER STRATEGY CONSULTANTS of DBKL. 13 Sept, 2013

·        Chong Yee-Lee. (2013). MBA for technical professionals – an insightful guide, gradmalaysia IT & Engineering, (Edition 1): 76-77.

·        Chong Yee Lee (March 2013). MEB Speaks to Dr. Chong on MBA in Corporate Management, MBA Edge Postgraduate Studies: 42-45.

 

PREVIOUS PROFESSIONAL EXPERIENCE

·        Lecturer (Marketing) of Inti College, 2005 – 2006

·        Finance & Admin Manager, I&I Equipment SB, 2001-2005

·        Account Servicing Manager, KHK Advertising, 2000-2001

·        Parts Executive, Alquip SB, 1995-2000

·        Application Software Engineer, ACA Pacific, 1994-1995

·        Customer Support cum Research Executive, Scandata SB, 1993-1994