CURRICULUM VITAE

 

 

Name                           : Mr. Choy Johnn Yee

Designation                 : Lecturer

Department                 : Department of Marketing (Head)

Faculty                        : Faculty of Business and Finance (FBF)

Room Number            : H1 – 127

Telephone Number      : +605-4688888          Extension : 1037

E-mail                          : choyjy@utar.edu.my

 

 

CAPSULE BIOGRAPHY

 

Mr. Choy Johnn Yee is the lecturer for the Faculty of Business & Finance, Department of Marketing, in Universiti Tunku Abdul Rahman (UTAR), Malaysia. He joins UTAR on 1st June 2009. Mr. Choy received his 1st degree, Bachelor of Marketing (Hons) from UTAR Sg. Long Campus. He also completed his Master of Philosophy (MPhil.) at UTAR Kampar, Perak Campus in 2014. Currently he is pursuing his Doctor of Philosophy (PhD) at Universiti  Pendidikan Sultan Idris (UPSI).

 

 


ACADEMIC QUALIFICATIONS

 

Diploma in Business Studies (Marketing), Tunku Abdul Rahman College (TARC), 2006

 

Bachelor of Marketing (Hons), University Tunku Abdul Rahman (UTAR), 2009

Undergraduate Thesis: Study on Consumer Perception towards Buying an Automobile: A Case on Toyota Corporation

 

Master of Philosophy, University Tunku Abdul Rahman (UTAR), 2014

MPhil. Thesis: A Study of Service Quality, Customer Satisfaction, and Behavioral Intention of Consumers for Fast Food Industry in Malaysia

 

AREAS OF CURRENT RESEARCH AND INTEREST

 

Research: Relationship Marketing, Service Marketing, Consumer Behavior.

 

Teaching: Principles of Marketing, Management Principles, Consumer Behavior, Retail Management, Customer Relationship Management, Marketing Operations, Marketing Analysis and Decision Making, International Marketing, Advertising and Promotion, E-Commerce, Service Management, Marketing Research in Practice.

 

 

PUBLICATIONS

 

International Refereed Journals Ranked by Thomson Reuters (ISI)

1.      Choy, J. Y., Lam, S. Y., & Lee, T. C. (2012). Service quality, customer satisfaction and behavioral intentions: review of literature and conceptual model development. International Journal of Academic Research, 4(3, May), 11 – 15 [Indexed in Master Journal List (ISI-Thomson), ZentralBlatt MATH (Springer-Verlag), Academic Search Complete (EBSCO), Ulrich's Periodicals Directory (ProQuest), IndexCopernicus International, Scholar (Google Cooperation), Genamics (Journal Seek), Periodicos (CAPes), Scirus (Elsevier), Linguist (ILIT), Mendeley].

 

International Refereed Journals                                     

1.      Choy, J. Y., Ng, A. C. S., & Ch’ng, H. K. (2011). Consumers’ perceived quality, perceived value and perceived risk towards purchase decision on automobile. American Journal of Economics and Business Administration, 3(1), 47 – 57 (Indexed in Cabell’s Directory, Ebscohost, ProQuest).

 

2.      Ng, A. C. S., & Choy, J. Y. (2012). Behavioral loyalty and attitudinal loyalty: Malaysian’s intention on counterfeit clothing and footwear. Journal of Public Administration and Governance, 2(1), 106 – 122 (Indexed in Index Copernicus, Ulrich's Periodical Directory, Open J-Gate, EBSCOhost, Gale's Academic Databases, Google Scholar, PKP Open Archives Harvester, ProQuest).

 

3.      Ng, A. C. S., & Choy, J. Y. (2013). The modified technology acceptance model for private clinical physicians: a case study in Malaysia, Penang. International Journal of Academic Research in Business and Social Sciences, 3(2), 380 – 403 (Indexed in Cabell’s Directory).

 

National Refereed/Professional Journals

NIL

 

International/National Conference Proceedings

1.      Choy, J. Y., Ng, A. C. S., & Ch’ng, H. K. (2010). A study on Malaysia consumer perception towards buying an automobile. Proceedings of the Knowledge Management International Conference (KMICe) 2010, May 25 – 27, Primula Beach Resort, Kuala Terengganu, Malaysia (Indexed by Thomson ISI).

 

2.      Choy, J. Y., Ng, A. C. S., Chai, B. B. H., & Lee, T. C. (2013). Consumers' purchase intention towards hybrid electric vehicles (HEV): the conceptual model. Proceedings of the International Conference on Business, Accounting, Finance, and Economics (BAFE) 2013, October 4, Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia.

 

3.      Ng, A. C. S., Choy, J. Y., & Moorthy, K. M. N. (2014). Technology changes the m-government service? key service attributes and acceptance. Proceedings of the International Conference on Business, Accounting, Finance, and Economics (BAFE) 2014, September 26, Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia.

 

4.      Ng, A. C. S., Choy, J. Y., Moorthy, K. M. N., & Foo, A. T. L. (2015). M-governance acceptance intention in Malaysia: a conceptual framework. Proceedings of the International Conference on Business, Accounting, Finance, and Economics (BAFE) 2015, October 9, Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia.

 

5.      Foo, A. T. L., Chia, G. S., Chen, F., Wong, V. Z. W., Ng, A. C. S., & Choy, J. Y. (2015). Capital control on FDI, GDP and unemployment rate: a comparative study between Malaysia, Argentina, Iceland, and Greece. Proceedings of the International Conference on Business, Accounting, Finance, and Economics (BAFE) 2015, October 9, Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia.

 

Book Chapters

NIL

 

 

PRESENTATION ON TALKS, SEMINARS, AND WORKSHOPS

 

1.      Idea Generation and Screening for Research, UTAR (Kampar) Research Talk, 09/02/2015

2.      An Introduction to SAS, UTAR (Kampar) Research Forum, 28/05/2012

3.      National Research Seminar 2016 (SPK2016), 14/05/2016

 

 

AWARDS, RECOGNITIONS, AND GRANTS

NIL

 

 

CURRENT APPOINTMENT IN UTAR

 

1.      Lecturer, 2014 – Present

2.      Tutor, 2009 – 2014

3.      Secretary for Department of Marketing, 2009 – 2015

4.      Head of Marketing Department, 2016 – Present

5.      Notice Board Committee for COE in Centre for Business and Management (CBM), 2015 – Present

6.      Secretary for COE in Centre for Business and Management (CBM), 2011 – 2015

7.      Member for COE in Centre for Business and Management (CBM), 2011 – Present

8.      Member of Departmental Curriculum Development Committee (DCDC) in Department of Marketing, 2011 – Present

9.      Final Year Project (FYP) Coordinator, 2015 – Present

10.  Final Year Project (FYP) Co-Coordinator, 2011 – 2015

11.  Final Examination Invigilator, 2009 – Present

12.  Academic Advisor, 2009 – Present

13.  Industrial Training Supervisor, October 2011 – Present

14.  Industrial Training Visitor, October 2011 – Present

15.  UTAR FBF Faculty Day Committee, 2012 – Present

 

 

PREVIOUS PROFESSIONAL EXPERIENCE

NIL

 

 

PROFESSIONAL AFFILIATION/ MEMBERSHIP

NIL

 

 

PROFESSIONAL SERVICES

 

1.      Reviewer for International Journal of Business and Society (IJBS) [Indexed in Scopus bibliographic database, ProQuest publisher, Ulrich's Periodicals Directory, Cabell's Directories (Economics, Finance and Management) and EBSCO Host Publishing]

 

2.      Reviewer for Online Journal of Social Sciences Research (OJSSR)

 

3.      Reviewer for International Conference on Business, Accounting, Finance and Economics (BAFE 2013)

 

4.      Reviewer for International Conference on Business, Accounting, Finance and Economics (BAFE 2014)

 

5.      Reviewer for Marketing Intelligence and Planning, Emerald Insight

 

 

SERVICE TO THE UNIVERSITY

 

1.      UTAR Extended Counseling Duty, 06/12/2014

2.      Committee for UTAR Faculty Day, October 2012 – Present

3.      Representative to Programme Tapah Hospital Event, 16/04/2012

4.      Participant for 1st UTAR Torch Run, 14/01/2012

5.      UTAR Open Day Duty, 26/08/2011

6.      UTAR Open Day Duty, 14/08/2011

 

 

POSTGRADUATE SUPERVISION

NIL

 

UNDERGRADUATE SUPERVISION

 

No

Title of Project

Academic Year

Involvement as Sole/Main/Co-Supervisor

Name(s) of Student

1

Factors of service quality dimension that determine customer satisfaction towards POS Laju Malaysia (MK007/1405)

JAN-15

Main Supervisor

Analiza Leung Ying Ying, Low Kah Yee, Lee Pui Chee

2

Do various promotional mix activities enhance intention to sign up? A study on Universiti Tunku Abdul Rahman's brand (MK009/1405)

JAN-15

Co-supervisor

Lai Pheinee, Jason Loo Koon Seng, Ngai Chee Foong, Wong Vin Sy

3

Factors that influence customers satisfaction towards online shopping in Malaysia (MK014/1405)

JAN-15

Co-supervisor

Cheng Kang Yee, Ng Kim Siew, Lim Chew Ying, Mok Sook Yan

4

The relationship between social media use and academic performance among university student (MK001/1501)

MAY-15

Main Supervisor

Beh Yi Min, Chin Shin Yee, Lim Ying Ting, Chai Meng Ting

5

Study on adoption of social media marketing in enterprise (MK009/1501)

MAY-15

Main Supervisor

Kee Yong Hong, Wong Siong Mung, Tang Xin Yi, Leow Xin Yi

6

Impact of service quality dimensions on customer satisfaction in telecommunication industry in Malaysia (MK005/1505)

JAN-16

Main Supervisor

Chin Jin Yee, Nicole Yap Zhi Ling, See Sin Kee, Yip Poh Heng

7

Factors that affect local tourist's satisfaction toward hotel industry (MK024/1505)

JAN-16

Main Supervisor

Chong Yen Ting,

Wong Chen Shau,

Lim Ee Mang,

Ng Chiang Yao

 

 

CONSULTANCY PROJECTS

 

1.      Promotional Activities for GST Campaign Services, 01/09/2014 – 31/08/2015, Amount: RM 200,000.00

 

 

RESEARCH GRANTS

NIL

 

 

INTERNATIONAL / NATIONAL AWARDS / RECOGNITIONS

NIL