CURRICULUM VITAE

Gengeswari Krishnapillai

Dr K.Gengeswari has more than ten years of teaching experience at several higher education institutions located in Malaysia. Currently, she attaches to UTAR (Faculty of Business and Finance) as the Assistant Professor. Research Methodology and Marketing related courses are the usual core courses facilitated by her. Besides teaching, Dr K.Gengeswari is a keen researcher. Her research interests focus on the field of Tourism Marketing/Management, Education Marketing/Management, Food Marketing, Service Supply Chains. At present, she supervises three doctoral students on their dissertation. She also currently engages in the projects funded by her current institution. Also, few of her recent publications are listed at the WoS and Scopus database. Book (chapter) publication, oral presentation, consultancy works, contribution to the (Journal) editorial board are to name few of her additional research-oriented involvement, thus far.

ACADEMIC QUALIFICATION

· Doctor of Philosophy (Management), University Teknologi Malaysia (2014)

· Master of Management (Technology Management), University Teknologi Malaysia (2008)

· Bachelor of Management (Marketing) (Hons), University Teknologi Malaysia (2005)

CURRENT APPOINTMENT

Assistant Professor (Department of Marketing, Faculty of Business and Finance), Universiti Tunku Abdul Rahman [UTAR], Perak (June 2013 – Present).

Facilitate postgraduate and undergraduate courses within the field of Marketing Management and Research Methods.
Supervise the dissertation works of postgraduate students and final year projects of undergraduate students.
Coordinate the final year project of undergraduate students for the Department of Marketing.
Involve and organise the Faculty and University’s scholarly works, e.g. conferences, colloquium, research clinics etc.
Participate in the syllabus revision of postgraduate courses.

Final Year Project Coordinator, Department of Marketing, Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Perak (January 2012 – Present).

Responsible for all matters (e.g. assignment of supervisors and examiners, holding a briefing for both staff and students, finalising the scores and others) related to the undergraduate Final Year Project conduction.

Faculty Representative of UTAR Undergraduate Research Scheme, Universiti Tunku Abdul Rahman, Perak (June 2013 – Present).

Undergraduate Research Scheme (URS) is in place to promote and educate undergraduate students on the importance and procedures of research conduction. I represent the Faculty to be the committee member of the URS scheme at University level. Essential tasks include promoting the scheme during the Faculty Board Meeting; handle URS-related queries from Faculty’s staff and students; and help to match the supervisor and students through the project.

External Review Panel (ERP) & Self-Auditing Committee (SAC), Universiti Tunku Abdul Rahman, Perak (September 2014 – Present).

UTAR has been awarded the self-accreditation status by the Malaysian Qualifications Agency (MQA) of the Ministry of Higher Education (MOHE). According to MQA, the self-accreditation status authorises a higher education provider to do its self-assessment and accredit its programmes by the criteria set by the MQA. I am one of the privileged staff who is responsible for doing the self-assessment on the Business Management courses offered by UTAR. We are assigned to assess the program offered by another Faculty annually (as ERP) and other programmes offered within the Faculty (as SAC). Upon assessing, we highlight the rooms for improvements for the Faculty administrators. In performing this task, we are working closely with the Department of Quality Assurance, UTAR.

RESEARCH INTEREST & SKILLS

Topic : Tourism Marketing/Management, Education Marketing/ Management, Food

Marketing, Service Supply Chains

Skills : Computer Assisted Qualitative Data Analysis Technique, SPSS, SAS EG,

SMART PLS,Ms Excel

RESEARCH ACTIVITIES (from 2015 until Present)

Grant

• Mahmud, A.W., Gengeswari, K., Au, Y.H.N, Kogilavani, A., Ahmad, H.A.H., Tan, A.L., Padmashantini, P. and Noor-Azizah, S. (March – September 2015). Urban poor youth. Funding from Prime Minister Office, Malaysia. Value:RM15000.00

• Gengeswari, K. & Ruth-Foo, L.H. (2016). The Impact of gentrification on the city marketing of George Town (Feb 2016 – May 2017). UTAR Research Fund Cycle 1 2016/2017: Universiti Tunku Abdul Rahman. Value: RM12860.00.

• Yacob, P., Gengeswari, K. See-Ying, K. & Saw-Chin, K. (2017) Industry 4.0: Lesson from multinational companies to manufacturing SMEs in Malaysia (June 2017– May 2018). UTAR Research Fund Cycle 1 2017/2018: Universiti Tunku Abdul Rahman. Value: RM4500.00

• Lam, H.W., Lam, H.S. & Gengeswari, K. (2018). A Study on the Customer Preference in Selection of Online Food Delivery Providers with AHP-TOPSIS Approach (July 2018 – June 2019. UTAR Research Fund Cycle 1 2018/2019: Universiti Tunku Abdul Rahman. Value: RM32500.

• Gengeswari, K. & Mobashar, R. (2019). Enhancing brand equity through sustainability marketing: A study of homestays in Malaysia (June 2019 – May 2020). UTAR Research Fund Cycle 1 2019/2020. Value: Rm36000.

Consultancy Projects

· Market survey for Perniagaan Nur Izzati (May-August 2016). Value: RM4000.00. (Principal Consultant).

Conferences

• Sharmeela-Banu, S.A., Gengeswari, K., Leong, W.J., Ong, C.K., Tang, E.S. & Tan, Y.P. (2015). Attributes of a store environment that affect the purchase intention of Generation Y. International Conference on Business, Accounting, Finance and Economics (BAFE)

2015. 9^th October. Kampar: 246-258

• Gengeswari, K., Lim, C.C., Lim, H.L., Ng, S.Y., Phan, Y.X. & Kho, B.K. (2015). Determinants of travel intention among foreign students in Malaysia-perspective from push-pull motivation. International Conference on Business, Accounting, Finance and Economics (BAFE) 2015. 9^th October. Kampar: 286-297.

• Gengeswari, K., Kwok, S.Y., Pinky, C.L.X., Lee, Y.Z. & Liew, Z.Y. (2016). Secondary school choice – What do parents concern? International Conference on Accounting, Management and Economics (ICAME 2016), 8^th October. Universiti Pendidikan Sultan Idris, Perak.

• Sharmeela-Banu, SAT. & Gengeswari, K. (2017). How does the ambience of café affect the revisit intention among its patrons? A study on the cafes in Ipoh, Perak. 4th International Conference on the Roles of the Humanities and Social Sciences in Engineering 2017, 24-26 February. Parkroyal Penang, Malaysia.

• Kwok, S.Y. & Gengeswari, K. (2017). Young domestic tourists – are they motivated to travel? International Conference on Social and Behavioural Sciences, 14-16 August 2017, Singapore.

• Yacob, P., Gengeswari, K. See-Ying, K. & Saw-Chin, K. (2017) Industry 4.0: Lesson from multinational companies to manufacturing SMEs in Malaysia. Conference on Business Management 2017, 30^th October 2017, Kedah, Malaysia.

• Lim Soon-Chow, L., Gengeswari, K. and Yee-Lee, C. (2018). The Indian Muslim Restaurant Atmospheric Hygiene State on The Diner’s Satisfaction: Extending Expectation Disconfirmation Theory. 3rd International Research Conference on Economics, Business and Social Sciences, 9 – 10 November, Kuala Lumpur Malaysia.

Journal Publications

Gengeswari, K. & Sharmeela-Banu, S.A. (2016). Revealing the underlying insights on the use of social media by foreign students – A qualitative approach. Journal of Business Theory & Practice. Vol. 4 (1): 139-148. ISSN:2372-9759.

Gengeswari, K., Kwok, S.Y., Pinky, C.L.X., Cheong, K.K., Lee, Y.Z. & Liew, Z.Y. (2016), Secondary School Choice – What Do Parents Concern? International Business Education Journal, 9(1), 66-77, ISSN 1985-2266

Gengeswari, K. & Kwok, S. Y. (2017). The Influence of E-WOM on travel intention among foreign students in Malaysia: Does gender matter? International Review of Management and Marketing, 7(1), 475-483, ISSN 2146-4405.

Kwok, S.Y. & Gengeswari, K. (2018). Young domestic tourists – are they motivated to travel? Advanced Science Letter. 24(5), 3444-3449, https://doi.org/10.1166/asl.2018.11405

Sharmeela-Banu, S.A. & Gengeswari, K. (2018). How does the Ambience of Cafe Affect the Revisit Intention Among its Patrons? A study on the Cafes in Ipoh, Perak, 1-16, MATEC Web of Conferences 150, 05074.

• Ruth-Foo, L.H. & Gengeswari, K. (June 2018). Preserving the intangible living heritage in the Malaysian George Town World Heritage Site. Journal of Heritage Tourism, 1-13 https://doi.org/10.1080/1743873X.2018.1549054

• Chow, L. S., Gengeswari, K. & Lee, C. Y. (2019). Navigating Dining Satisfaction by Understanding Diner Hygiene Expectation and Experience. International Review of Management and Marketing, 9(3), 158-165.

Book/ Book Chapter Publications

• Gengeswari, K., Padmashantini, P. And Sharmeela-Banu, S.A. (2016). Mobile retailing practices IN Marimuthu, M. & Siti, H.H. Consumption in Malaysia: Meeting of New Changes. Penang: Penerbit Universiti Sains Malaysia. ISBN: 9768-967-461-013-5.

• Gengeswari, K., Abu Bakar, A.H. and Ali, A. (2016). Implementation of Electronic Data Interchange. Germany: LAP Lambert Academic Publishing. ISBN: 3659483141.

POSTGRADUATE SUPERVISION & EXAMINATION

Supervision

Lim Soon Chow (2017). The Indian Muslim Restaurant Atmospheric Hygiene State on the Diner’s Satisfaction: Extending Expectation Disconfirmation Theory. Universiti Tunku Abdul Rahman, Perak. Main supervisor.

Sharmeela-Banu (2016). Impact of Push and Pull Factors towards Travel Motivation among Muslim Tourists: A Gender Perspective. Doctor of Philosophy. Universiti Tunku Abdul Rahman, Perak. Main supervisor.

Zain Ul Abedin Janjua (2017). Enhancing Brand Equity through Sustainability Marketing and ICT Competency: A Study on homestays in Malaysia. Doctor of Philosophy. Universiti Tunku Abdul Rahman, Perak. Main supervisor.

Mohd Azam bin Din. (2018). An Empirical Research on the Green Supply Chain Management Strategies in Malaysia with AHP-TOPSIS Model. Doctor of Philosophy. Universiti Tunku Abdul Rahman, Perak. Main supervisor.

ADDITIONAL PROFESSIONAL INVOLVEMENT

· Public Lecture of Gentrification and George Town on 17^th March 2018 at Penang Heritage Trust, Georgetown Penang, Malaysia by Dr Ruth Foo and Dr Gengeswari Krishnapillai.

· Conference Reviewer and Session Chair (1^st until 5^th International Conference on Business, Accounting, Finance and Economics (BAFE) 2013 – 2017), organised by Universiti Tunku Abdul Rahman, Perak.

· Session Chair (1^st until 5^th International Conference on Business, Accounting, Finance and Economics (BAFE) 2013 – 2017), organised by Universiti Tunku Abdul Rahman, Perak.

· Editor of the Proceeding of 2^nd International Conference on Business, Accounting, Finance and Economics (BAFE) 2014, “Globalisation in the 21^st Century: Trends, Challenges & Issues” held in Kampar, Malaysia, published by Universiti Tunku Abdul Rahman in October 2014. ISBN: 978-967-11506-2-7.

· Editor of the Proceeding of 1^st International Conference on Business, Accounting, Finance and Economics (BAFE) 2013, “Paving the Way for Value Creation Towards Sustainability” held in Kampar, Malaysia, published by Universiti Tunku Abdul Rahman in October 2013, ISBN: 978-967-11506-1-0.

· Reviewer of International Journal of Marketing Studies. Canadian Center of Science and Education.

· Reviewer of International Business Research. Canadian Center of Science and Education.

· Reviewer of Journal of Tourism and Recreation. Science and Education Centre of North America (SECNA)