APPENDIX 2: CURRICULUM VITAE

 

 

Name                     : Lam Siew Yong

Designation           : Lecturer

Department          : Department of Marketing

Faculty                 : Faculty of Business and Finance

E-mail                   : lamsy@utar.edu.my

Phone                   : +605-4662323 (Ext: 4338)

Fax                       : +605-4661313

Ms Lam Siew Yong

 

CAPSULE BIOGRAPHY

 

Lam Siew Yong is a lecturer from Department of Marketing, Faculty of Business & Finance, University Tunku Abdul Rahman (UTAR), Malaysia. She received her Master of Science (Marketing) from University Putra Malaysia. She is currently a PhD candidate at University Tunku Abdul Rahman.

 

 


ACADEMIC QUALIFICATIONS

 

·         PhD candidate, University Tunku Abdul Rahman (2010 - current).   

  • Master of Science (Marketing), Graduate School of Management, Universiti Putra Malaysia, 2004.     
  • Bachelor Science (Agribusiness) Hons, Universiti Putra Malaysia, 1998.         

               

 

 

AREAS OF CURRENT RESEARCH AND INTEREST

 

  • Research: Total Quality Management (TQM), relationship marketing and services marketing.

 

  • Teaching: Consumer Behaviour, Principles of Marketing, Marketing Research, Service Management.

 

 

 

PUBLICATIONS

 

International Journals Ranked by Thomson Reuters (ISI)

 

  1. Choy, J. Y., Lam, S. Y., and Lee, T. C. (2012). Service quality, customer satisfaction and behavioral intentions: review of literature and conceptual model development. International Journal of Academic Research, Volume 4, Issue 3, pp. 11 – 15.
  2. Lam, S.Y., Lee, V.H., Ooi, K.B., and Phusavat, K. (2012). A Structural Equation Model of TQM, Market Orientation and Service Quality: Evidence from a developing nation, Managing Service Quality, Volume 22, Issue 3, pp. 281-309.
  3. Lam, S.Y., Lee, V.H., Ooi, K.B. and Lin, B. (2011). The Relationship between TQM, Learning Orientation and Market Performance in Service Organizations: An Empirical Analysis, Total Quality Management & Business Excellence, Volume 22, Issue 11, pp. 1277-1297.  
  4. Choong, C.K., Lam, S.Y. and Yusop, Z. (2010). Private Capital Flows to Low-Income Countries: The Role of Domestic Financial Sector, Journal of Business Economics and Management, Volume 11, Issue 4, pp. 598-612.
  5. Choong, C.K. and Lam, S.Y. (2010). The Determinants of Foreign Direct Investment in Malaysia: A Revisit. Global Economic Review, Volume 39, Issue 2, pp. 175-195.

 

 

 

International Refereed Journals (Non-ISI/Non-Scopus)

 

  1. Lee, V.H., Lam, S.Y., Ooi, K.B. and Safa, M.S. (2010). Structural Analysis of TQM and Its Impact on Customer Satisfaction and Innovation. International Journal of Modelling in Operations Management. Vol. 1, No. 2, pp. 157-179. (Publisher: Inderscience; ISSN: 2042-4108; Indexed in Cabell’s Directory)
  2. Choong, C.K. and Lam, S.Y. (2007). The Determinants of Foreign Direct Investment in China: A Survey. The ICFAI Journal of Managerial Economics. Vol. V, No. 2, pp. 48-62.
  3. Lam, S.Y. and J. Bojei (2007). Relationship of Service Quality, Satisfaction and Trust with Customers’ Commitment towards their Personal Banks. The Icfai Journal of Service Marketing, Vol. V, No. 1, pp.6-24.
  4. Lam, S.Y. and Choong, C.K. (2007). A Study on Malaysian Consumers’ Perception towards Chinese Electrical Home Appliances’ Quality. The ICFAI Journal of Brand Management. Vol. IV, No. 2, pp. 47-64.
  5. Lam, S.Y. and J. Bojei (2006). Effects of Technical Quality, Functional Quality and Satisfaction on Trust. Banker’s Journal Malaysia, June, Issue No. 130., pp. 4-12.

 

 

International/National Conference

 

1.             Choong, C.K. and Lam, S.Y. (2010). Foreign Direct Investment, Financial Institutions and Economic Development: A Comparative Analysis. In Proceedings of the 12th International Convention of the East Asian Economic Association (EAEA12).

 

2.             J. Bojei and Lam S.Y. (2005). Effects of Technical Quality, Functional Quality and Satisfaction on Trust. Paper presented at the Faculty of Economics and Management Seminar 2005 (FEP Seminar 2005). Universiti Putra Malaysia, November 30 – December 1, 2005, at Palace of The Golden Horses, MINES, Kuala Lumpur, Malaysia. Organized by Department of Accounting and Finance, Faculty of Economics and Management, Universiti Putra Malaysia, Malaysia.

 

3.             J. Bojei and Lam S.Y. (2005). The Relationships of Service Quality, Satisfaction and Trust with Customers’ Commitment in Retail Banking. Paper presented at the Asia Pacific Marketing Conference, November 22-24, 2005, at University Malaysia Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia. Organised by Faculty of Economics and Business, University Malaysia Sarawak, Malaysia.

 

4.             J. Bojei and Lam S.Y. (1999). The Influence of Some Determinants on the Use of the Advertising by Married Working Malaysian Women. Paper presented at the Malaysian Economy and Management into the Next Millennium Seminar, Universiti Putra Malaysia, October, 15-17, 1999. at Century Hotel, Melaka, Malaysia. Organised by Department of Management and Marketing, Faculty of Economics and Management, Universiti Putra Malaysia, Malaysia.

 

 

Book Chapters

 

1.             Choong, C.K. and Lam, S.Y. (2008). The Determinants of Foreign Direct Investment in China: A Survey, in FDI Inflows in India and China: Sectoral Experiences, edited by Jayshree Bose, Chapter 5, pp. 50-68, India: The ICFAI University Press [ISBN: 978-81-314-1941-0].

 

2.             J. Bojei and Lam S.Y. (2000). Factors Influencing the Use of Advertising by Married Working Malaysian Women in S. Yahya, et al. (2000), Research in Management, Kuala Lumpur, Malaysia: Pustaka Prinsip.

 

 

SUPERVISION OF POSTGRADUATE STUDENTS

 

  1. Name     :   Choy Johnn Yee

Degree    :   Master of Philosophy (MPhil)

Title        :  Service Quality, customer satisfaction and behavioural intention in the Malaysian fast food   industry

Status     :   In progress, October 2009 – present

Role        :  Main Supervisor

 

  1. Name     :   Mah Wai E

Degree    :   Master of Philosophy (MPhil)

Title        :  An empirical analysis of personal determinants impact on consumer purchase intention towards Nutricosmestic products in Malaysia

Status     :   In progress, March 2011 – present

Role        :  Co-Supervisor

 

 

MAJOR RESEARCH GRANTS

 

May 2010 – April 2011 (Fundamental Research Grant Scheme (FRGS) 2010, Ministry of Higher Education (MOHE), Malaysia).

 

Title: Foreign Direct Investment, Economic Growth and Institutional Innovations: The Cross-National Evidence.

Value: RM 20,000.00                                     

Status: In progress

Project Leader: Dr. Choong Chee Keong (Assistant Professor, Department of Economics, Faculty of Business and Finance, UTAR)

               

Committees:        

Lam Siew Yong (Lecturer, Department of Marketing, Faculty of Business and Finance, UTAR)

 

Results: Has produced the following publication:

v    Choong, C.K. and Lam, S.Y. (2010). The Determinants of Foreign Direct Investment in Malaysia: A Revisit. Global Economic Review, Volume 39, Issue 2, pp. 175-195.  (Indexed in Thomson Reuters (ISI) / SSCI)