CURRICULUM VITAE

 

Name                      : Leong Lai Ying

Designation          : Lecturer

Department           : Department of Commerce and Accountancy

Faculty                  : Faculty of Business and Finance

E-mail                    : leongly@utar.edu.my

Phone                   : +605-4688888 (Ext: 4325)

Fax                       : +605-4667407

 

CAPSULE BIOGRAPHY

 

Miss Leong Lai Ying is a lecturer of Department of Commerce and Accountancy for the Faculty of Business and Finance, University Tunku Abdul Rahman (UTAR), Malaysia.  She obtained her Master’s degree in Information Technology from the Open University Malaysia and her Bachelor degree in Computer Science (Multimedia) from the University of Putra Malaysia (UPM). Her research interests include areas in Information Technology, E-commerce and Multimedia Application. 

 

 


ACADEMIC QUALIFICATIONS

               

  • Master of Information Technology (MIT), Open University Malaysia (OUM)

 

  • Bachelor of Computer Science (Multimedia), University of Putra Malaysia (UPM)

                               

 

AREAS OF CURRENT RESEARCH AND INTEREST

 

  • Research: Information System, E-commerce, Multimedia

 

  • Teaching: Information Systems, Managing Information, IT for Management, E-Commerce


 

 

CONFERENCE

 

  • Leong, L.Y., Ooi, K.B., Chong, A.Y.L. and Lin, B. (2010), “Factors that Influence the Malaysian Mobile Entertainment Adoption: An Empirical Analysis”, Technology Innovation and Industrial Management (TIIM 2010), 16 - 18 June 2010, Royal Cliff Beach Resort, Pattaya, Thailand.

 

 

PUBLICATIONS

 

  • Hew T. S., Leong L. Y. (2011), “An empirical analysis of Malaysian pre-university students’ ICT competency gender differences”, International Journal of Network and Mobile Technologies 2(1), 15–29.

 

  • Leong L. Y., Ooi K. B., Chong A. Y. L., Lin B. (2011), “Influence of individual characteristics, perceived usefulness and ease of use on mobile entertainment adoption”, International Journal of Mobile Communications 9(4), 359–382.
  • Leong L. Y., Hew T. S., Ooi K. B., Lin B. (2011), “Influence of gender and English proficiency on facebook mobile adoption”, International Journal of Mobile Communications 9(5), 495–521.

 

 

AWARDS, RECOGNITIONS AND GRANTS

·         Book Prize Award

2010: One of the Book Prize Award Recipients in the OUM 9th Convocation Ceremony

 

·         Best Final Year Project Award

2001: Won the Best Final Year Project Award for Department of Multimedia,
Faculty of Computer Science and Information Technology, UPM

 

·         Dean’s Honour List Award

1999, 2000, 2001: University of Putra Malaysia

 

·         Maybank Scholar

1998 - 2001: Awarded three years of full scholarship for bachelor degree at University of Putra Malaysia

 

 

 

CURRENT APPOINTMENT IN UTAR

 

  • Head, Department of Commerce and Accountancy  Feb 2011 – Feb 2012
  • Lecturer Oct 2010 – Present
  • Representative of Faculty of Business and Finance in GreenCampus Committee 2009 – Present

 

 

PREVIOUS PROFESSIONAL EXPERIENCE

 

  • Tutor, Department of Commerce and Accountancy, Universiti Tunku Abdul Rahman, 2008 – 2010
  • Lecturer, School of Arts and Science (Division of Computer Science), Kolej Tunku Abdul Rahman, 2001 – 2008

 

 

PROFESSIONAL AFFILIATION/ MEMBERSHIP

 

  • NIL

 

 

PROFESSIONAL SERVICES

 

  • NIL

 

 

CONSULTANCY PROJECTS

 

  • NIL