CURRICULUM VITAE

 

 

Name                 : Dr. Wong Lai Soon                          

Designation       : Assistant Professor

Department      : Department of Marketing

Faculty              : Faculty of Business and Finance

E-mail                : lswong@utar.edu.my

Mobile               : +6-017-5156038

Phone                 : +6-05-4688888 (Ext: 4323)

Fax                     : +6-05-4667407

 

 CAPSULE BIOGRAPHY

 

Mr. Wong Lai Soon is an Assistant Professor for the Faculty of Business & Finance, University Tunku Abdul Rahman (UTAR), Malaysia. He received his Bachelor of Business Management (Hons) and Master of Business Administration Degree from University of Science Malaysia (USM) and PhD in Education (Entrepreneurship) from National University of Malaysia (UKM).

 

 


ACADEMIC QUALIFICATIONS

 

  • PhD in Education ( Entrepreneurship), National University of Malaysia

Thesis: Modeling relationship between informal learning influences and passenger car repurchase intention.

  • Master of Business Administration, University of Science Malaysia, 1995.

Thesis: Understanding Relationships Between Five Consumption Values and Consumer Brand Choice Behaviour.

 

  • Bachelor of Business Management (Hons.) 2nd Class Upper, University of Science, Malaysia, 1992

                               

OTHER QUALIFICATIONS

 

  • TRIZ Level 3 Practitioner
  • TRIZ Level 2 Practitioner
  • TRIZ Level 1 Instructor
  • TRIZ Level 1 Practitioner

                               

 

AREAS OF CURRENT RESEARCH AND INTEREST

 

  • Research: Brand Choice Behaviour

Consumer behavior

Vehicle Purchasing Behaviour

Green marketing

TAM modeling

Fast Food Consumption Behavior

Banking consumer behavior

International Business

Export and Import of Products and Services from China.

 

  • Current Teaching: Marketing Research in Practice, Consumer Behaviour, Retail Management, Marketing, Principles of Marketing, Advertising and Promotion, Customer Relationship Management.
  • Current Administration: ADCC member of marketing department.
  • Subject taught: Marketing Research in Practice, Marketing (undergraduate and postgraduate), Consumer Behaviour, Retail Management, Sales and Promotion, Marketing Communication Strategy, Economics (undergraduate and postgraduate), Strategic Marketing, Strategic Management, Management, Business Organization, Human Resource Management, Organization Development and Behaviour.

 

PUBLICATIONS

 

Journal

 

  1. Wong Lai Soon, Wong Tai Seng, Wong Kee Luen, Jenny Marisa Lim Dao Siang (2013). Hybrid vehicle adoption – a conceptual study. Journal of Education and Vocational Research (JEVR), 4(6), pp. 165 -68. ISSN: 2221-2590. http://ifrnd.org/ResearchPapers.aspx?VolumeID=135.
  2. Wong Lai Soon, Neerjang Lama, Bobby Chai Boon Hui and Wong Kee Luen (2013). Joining the New Band: Factors Triggering the Intentions of Malaysian College and University Students to Adopt 4G Broadband. Information Management and Business Review (IMBR), 5 (2), pp. 58-65. ISSN 2220-3796. www.ifrnd.org/admin/imbr/37.pdf‎
  3. Wong Lai Soon, Nor Aishah Buang and Ernest Cyril de Run (forth coming).  Modelling Retail Customer Satisfaction with SEM. Technics Technologies Education Management. Thompson SCI Indexed, impact factor 0.351. ISSN 1840-1503.
  4. Wong Lai Soon, Ernest Cyril de Run, and Ngerng Miang Hong (forth coming).  Customer Retention Model: A Case Study of a Branded Passenger Car. Technics Technologies Education Management, Vol. 7. Thompson SCI Indexed, impact factor 0.351. ISSN 1840-1503.
  5. Wong Lai Soon (forth coming). Influences of Social Value and Logistic Function on The Consumption of Fast Food in Penang Island. Technics Technologies Education Management. Thompson SCI Indexed, impact factor 0.351. ISSN 1840-1503.
  6. Wong Lai Soon, Ernest Cyril de Run, Jenny Marisa Lim Dao Siang and Wong Joon Hao (forth coming). Customer Retention Study On Boutique Hotels. Technics Technologies Education Management. Thompson SCI Indexed, impact factor 0.351. ISSN 1840-1503.
  7. Loo Siat Ching and Wong Lai Soon and Wong Kee Luen (forth coming).  Celebrity Endorsement: Factors That Affect Customers’ Purchase Intention in Malaysia. Technics Technologies Education Management, Thompson SCI Indexed, impact factor 0.351. ISSN 1840-1503.
  8. Wong Lai Soon, William Choo Keng Soon & Seow Ai Na (forth coming). Adoption of Internet Banking In Rural Areas: Inducement and Deterrence. Technics Technologies Education Management. Thompson SCI Indexed, impact factor 0.351. ISSN 1840-1503.
  9. Wong Lai Soon, Neerjang Lama, Seow Ai Na, and Woo Kok Hong (forth coming). Retailer’s therapy and its effect on customer loyalty. Technics Technologies Education Management. Thompson SCI Indexed, impact factor 0.351. ISSN 1840-1503.
  10. Chua Beng-Hui and Wong Lai Soon and Wong Kee Luen (forth coming). Choice of Banks by Malaysian: A Conceptual Study. Technics Technologies Education Management, Vol. 7. Thompson SCI Indexed, impact factor 0.351. ISSN 1840-1503.

 

International/National Conference Proceedings

 

1.       Lai Soon, Wong, Kam Wai, Leong, Wuan Qi, Low, Xiang Yang, Wong, Tuck Sin, Chan (2015). Online Repurchase Of Apparel – What Make It Happened? International Conference on Business, Accounting, Finance, and Economics (BAFE 2015), Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia, 9th October 2015.

2.      Lai Soon, Wong, Tze Hong, Chong, Angie, Lee, Soon Chiun, Loh, Lay Sim, Tan (2015). What Makes Consumer Purchase Organic Vegetables? – A Case Study in Malaysia. International Conference on Business, Accounting, Finance, and Economics (BAFE 2015), Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia, 9th October 2015.

3.       Lee Weng Onn and Wong Lai Soon (2015). Determinants of mobile commerce customer loyalty in Malaysia. 6th International Research Symposium in Service Management (IRSSM-6), Universiti Teknologi MARA Sarawak, Kuching, 11th – 15th August, 2015.

4.       Ngerng Miang Hong, Theong May Jin and Wong Lai Soon (2014). Customers’ repurchase intention model for Malaysian segment-C car market. Global conference on business and social science, Kuala Lumpur, 15th – 16th December 2014.

5.       Wong Lai Soon, Prof. Dr. Nor Aishah Bt. Buang, Bobby Chai Boon Hui, Yee Ann Mie, Teo Yit Hua, Poon Wan Yee, Chan Kian Xing (2014). Social influence - the determinant of repurchase intention of Japanese Automobiles. International Conference on Business, Accounting, Finance, and Economics (BAFE 2014), Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia 26th September 2014.

6.       Wong Lai Soon, Bobby Chai Boon Hui, Premkumar a/l Nadarajan, Phan Yi Xiong (2014). Determinants of the Proliferation of E-learning in Malaysia. International Conference on Business, Accounting, Finance, and Economics (BAFE 2014), Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia 26th September 2014.

7.       Wong Lai Soon (2014). Brand Heritage – Marketing Strategy for Automotive Company. 4th International Conference on Applied Social Science (ICASS 2014), Singapore, 20-21 March, 2014. Advances in Education Research (ISSN: 2160-1070), CPCI-SSH (ISSHP), indexed by Web of Science.

8.       Wong Lai Soon, Bobby Chai Boon Hui, Loo Siat Ching, Lim Yoong Hing, Jenny Marisa Lim (2014). The Moderating Effect of Convenient Orientation on Customer Satisfaction in two Retail Environments.  4th International Conference on Applied Social Science (ICASS 2014), Singapore, 20-21 March,  2014. Advances in Education Research (ISSN: 2160-1070), CPCI-SSH (ISSHP), indexed by Web of Science.

9.       Wong Lai Soon, Lim Yoong Hing, Jenny Marisa Lim, Lee Eng Keong and Premkumar a/l Nadarajan (2014). Invariant Analysis on an Automobile Repurchase Intention Model. 4th International Conference on Applied Social Science (ICASS 2014), Singapore, 20-21 March, 2014. Advances in Education Research (ISSN: 2160-1070), CPCI-SSH (ISSHP), indexed by Web of Science.

10.    Jenny Marisa Lim Dao Siang, Wong Lai Soon, Chong Yee Lee and Bobby Chua (2013). Factors affecting brand loyalty towards luxury shopping in Malaysia. International Conference on Business, Accounting Finance, and Economics (BAFE 2013). University Tunku Abdul Rahman, Kampar, Malaysia, 4th October 2013.

11.    Wong Lai Soon and Wong Kee Luen (2013). Repurchase intention model for a Japanese brand automobile. Proceedings of 3rd International Conference on Education and Information Management (ICEIM-13). Potential for Business Innovation. Langkawi, Malaysia, 15 – 16 June 2013. International Foundation for Research and Development (IFRD). ISSN: 2307-8588 (CD), 2227-1872 (Online).

12.    Wong Lai Soon, Nor Aishah Buang, Wong Kee Luen and Wong Tai Seng (2013). Constructs validation of a SEM model. Proceedings of 3rd International Conference on Education and Information Management (ICEIM-13). Potential for Business Innovation. Langkawi, Malaysia, 15 – 16 June 2013. International Foundation for Research and Development (IFRD). ISSN: 2307-8588 (CD), 2227-1872 (Online).

13.    Wong Lai Soon, Wong Tai Seng, Wong Kee Luen and Jenny Marisa Lim (2013). Hybrid vehicle adoption – a conceptual study. Proceedings of 2nd International Conference on Computing Engineering and Enterprise Management (ICCEEM-2013). Langkawi, Malaysia, 15 – 16 June 2013. International Foundation for Research and Development (IFRD). ISSN: 2307-8588 (CD), 2227-1872 (Online).

14.    Wong Lai Soon, Neerjang Lama, Chua Beng Hui, Wong Kee Luen (2012). Joining the New Band: Factors Triggering the Intentions of Malaysian College and University Students to Adopt 4G Broadband. Proceedings of 2nd International Conference on Education and Information Management (ICEIM-2012) Potential for Business Innovation Penang, Malaysia, Dec 22-23, 2012. Thompson ISI Indexed conference. International Foundation for Research and Development (IFRD). http://www.ifrnd.org/PastConferences/2ndICEIM.pdf.

15.    Wong Lai Soon, Mohamad Sahari, and Fong Pao Shean (2012). Perceptual Measurement and Validation on Luxury Automobile Purchase Decision. Proceedings of 1st International Conference on Behavioral and Social Science Research  (ICBSSR) 2012. 2nd November 2012, Universiti Tunku Abdul Rahman (Perak Campus),Kampar, Malaysia.

16.    Wong Lai Soon, Jenny Marisa Lim Dao Siang and Wong Joon Hao (2012). Boutiques Hotels – A Perceptual and Customer Retention Study in Malaysia. Proceedings of 1st International Conference on Behavioral and Social Science Research  (ICBSSR) 2012. 2nd November 2012, Universiti Tunku Abdul Rahman (Perak Campus),Kampar, Malaysia.

17.    Wong Lai Soon Nor Aishah Buang and Ernest Cyril de Run (2012).  Modelling Retail Customer Satisfaction with SEM. International Engineering & Management Conference 2012, Thompson ISI Indexed, 24 & 25 October, Electronic Conference. Best Paper Award.

18.    Wong Lai Soon, Ernest Cyril de Run, and Ngerng Miang Hong (2012).  Customer Retention Model: A Case Study of a Branded Passenger Car. International Engineering & Management Conference 2012, Thompson ISI Indexed, 24 & 25 October, Electronic Conference.

19.    Wong Lai Soon. Influences of Social Value and Logistic Function on The Consumption of Fast Food in Penang Island International Engineering & Management Conference 2012, Thompson ISI Indexed, 24 & 25 October, Electronic Conference.

20.    Chua Beng-Hui and Wong Lai Soon and Wong Kee Luen (In Press). Choice of Banks by Malaysian: A Conceptual Study. International Engineering & Management Conference 2012, Thompson ISI Indexed, 24 & 25 October, Electronic Conference.

21.    Wong Lai Soon, William Choo Keng Soon & Seow Ai Na. Adoption of Internet Banking In Rural Areas: Inducement and Deterrence. International Engineering & Management Conference 2012, Thompson ISI Indexed, 24 & 25 October, Electronic Conference.

22.    Wong Lai Soon, Ernest Cyril de Run, Jenny Marisa Lim Dao Siang and Wong Joon Hao. Customer Retention Study On Boutique Hotels. International Engineering & Management Conference 2012, Thompson ISI Indexed, 24 & 25 October, Electronic Conference.

23.    Wong Lai Soon, Neerjang Lama, Seow Ai Na, and Woo Kok Hoong. Retailer’s therapy and its effect on customer loyalty. International Engineering & Management Conference 2012, Thompson ISI Indexed, 24 & 25 October, Electronic Conference.

24.    Loo Siat Ching and Wong Lai Soon and Wong Kee Luen.  Celebrity Endorsement: Factors That Affect Customers’ Purchase Intention in Malaysia. International Engineering & Management Conference 2012, Thompson ISI Indexed, 24 & 25 October, Electronic Conference.

25.    Lee Thean Chye, Bobby Chai Boon Hui, Go You How & Wong Lai Soon (2012). Does Managerial Competence Moderate Between Proactiveness And Firm Performance? The Case of Malaysian SMEs.  Proceedings of Annual Conference of the Academy of Innovation and Entrepreneurship (AIE2012), June 8th- 10th, Macau, China.

26.    L. S. Wong,  M. H. Ngerng, C. W. Shim, Z. Y. Liew , K. J. Khoo and Y. H.  Chin (2011). Model for Customer Retention – A case study on Toyota in Malaysia. Proceedings of Asia Pacific Management and Marketing Conference (APMC), November 9-11th, Kuching, Sarawak. Best Paper Award.

27.    L. S. Wong, B. H. Chua, K. M. Felicia Yeow, K. P. Goay, H. W. Leong, K. P. Loo and M. C. Ting (2011). Factors That Influence the Choice of Banks by Malaysian: A Conceptual Study. Proceedings of Asia Pacific Management and Marketing Conference (APMC). November 9-11th, Kuching, Sarawak.

28.    L. S. Wong, S. C. Loo, Ragubathi A/L Sivanathan, M. K. Han, C. B. Koh, K. L. Lau and M. L. Tan (2011).  Conceptual Model of Celebrity Endorsement: Factors That Affect Consumers’ Purchase Intention in Malaysia. Proceedings of Asia Pacific Management and Marketing Conference (APMC). November 9-11th, Kuching, Sarawak.

29.    L. S. Wong, C. C. Lim, S. W. Lok, P. C. Peeh, and Y. Y. Tan (2011). Modelling Retail Customer Satisfaction in Kampar District Using SEM Technique. Proceedings of Sixth Asia Pacific Retail Conference (APRC 2011, Oxford Institute of Retail Management) September 14-15th 2011, Kuala Lumpur.

30.    L. S. Wong,  M. H. Ngerng, Nor Aishah Buang  and I. Abdul Majid (2010), “Does Social Value Matters in Consumption of Fast Food”, Proceedings of International Borneo Business Conference (IBBC), December 13 – 15,  Miri, Sarawak.

31.    M. H. Abd Razak, I. Abdul Majid, N. A. Abdul Wahab, L. S. Wong (2010), “Exploring The Relationship Between Strategic Reactiveness and Entrepreneur Management Tendencies” Proceedings of 1st International Conference on Arts, Social Sciences and Technology (iCAST), February 24 – 26, Gurney Hotel, Penang.

32.     L. S. Wong and T. C. Lee (2009), “Investigating Two Groups of Consumption Factors of Fast Food Consumers in Penang Island”, Proceedings of 3rd Asia Pacific Marketing Conference (APMC), December 9 – 11, Damai Beach Resort, Kuching, Sarawak.

 

Journal Reviewer

Reviewer of Asian Journal of Business Research (AJBR).

Reviewer of Technics Technologies Education Management, Thompson SCI Indexed, impact factor 0.351.

 

Conference Proceedings Reviewer

Reviewer of International Conference on Business, Accounting, Finance, and Economics (BAFE 2014).

Reviewer of International Engineering & Management Conference 2012, Thompson ISI Indexed.

Reviewer for the 2010 Global Marketing Conference at Tokyo held on September 9-12, 2010 at Ryutsu Keizai University, Japan.

 

 

RESEARCH GRANTS

1.       January 2011 – December 2011 (Utar Research Fund 2010/2)

Project Number: IPSR/RMC/UTARRF/C2-10/W4

Title: Consumption Behavior of Malaysian Towards a Japanese Branded Passenger Automobile, a case study.

Value: Thirteen thousand Ringgit Malaysia (RM 13,000.00)                                                                   

Status: Completed, obtained best conference paper award and published one paper in Thompson ISI indexed impact factor journal.

Project Leader: Wong Lai Soon (Lecturer, Department of Marketing, Faculty of Business and Finance)

Co-researcher: Assoc. Prof. Dr. Ngerng Miang Hong (HOD, Department of Economics, Faculty of Business and Finance)

AWARDS, RECOGNITIONS AND GRANTS

  • Best Paper Award for International Engineering & Management Conference (EMC, 2012), Thompson ISI Indexed, 24 & 25 October, Electronic Conference.  Modeling Retail Customer Satisfaction with SEM. Obtained 89% score out of 100.
  • Best Paper Award for Proceedings of Asia Pacific Management and Marketing Conference (APMC, 2011), November 9-11th, Kuching, Sarawak. Model for Customer Retention – A case study on Toyota in Malaysia.
  • Member of best performing group of the Corporate Strategy Game (MBA), 1995.
  • Best Student of Science (STPM), 1986
  • Best Student of Mathematics (STPM), 1986
  • Best Student of Physics (STPM), 1986
  • Best Student of Chemistry (STPM), 1986
  • Best Student of Agricultural Science (SRP), 1982

 

 

CURRENT APPOINTMENT IN UTAR

 

  • Assistant Professor December 2015 till now
  • Senior Lecturer January 2013 – 2015
  • Lecturer July 2008 till January 2013

 

PREVIOUS PROFESSIONAL EXPERIENCE

 

  • Consultant in International and local businesses. Mainly as agent or broker on export and import business, 2002 – 2008. Projects were in China, Indonesia, India and Saudi Arabia to name a few
  • Shareholder of a licensed gaming business in Mongolia, 2003 - 2004
  • Marketing Consultant – Marketing of educational programmes in China and managing distance learning programme (MBA, PhD), 2001 – 2003
  • Director of Studies (Chinese Division), Marketing of education programme for few Malaysian colleges in China, Managing Management programmes – DBA, MBA, degree and diploma programmes in management and lecturing, 2001 – 2003
  • Head of Department CPED, KDU Penang, managing MBA and MSc. ITB, 1998 – 2001 (taught and distance learning programme)
  • Investment adviser in a securities firm., 1996 – 1998
  • Lecturer in Perkim-Goon Institute, 1995 – 1996
  • Assistant Manager in Libscon Sdn. Bhd., 1992 – 1994

 

 

GRADUATE SUPERVISION

 

1.       Name     : Chong Tze Hong, Lee Angie, Loh Soon Chiun and Tan Lay Sim

        Degree    : Bachelor of Marketing

        Title        : Factors that Influence Customer Purchase Intention towards Organic Vegetable.

        Status     : Completed September 2015.

        Grade     : B.

 

2.       Name     : Ho Huei Hsin, Lim Boon Han, Low Wei Nam and Shaun Wong Chen Kit

        Degree    : Bachelor of Marketing

        Title        : Factors the Influence the Purchase Intention of Health Food Supplement.

        Status     : Completed May 2015.

        Grade     : B.

 

3.       Name     : Goto Emi, Goh Khai Koon, Lim Yee Phing, Chia Yee Lien, Chia Zhi Wei

        Degree    : Bachelor of Marketing

        Title        : A Study of the Relationship between Brand Preferences and Purchase Intention.

        Status     : Completed May 2014.

        Grade     : B.

 

4.       Name     : Choo Ping Sein, Oon Him Mui, Tan Hong Sook, Wong Jie Sheng and Yap Hui Sze

        Degree    : Bachelor of Marketing

        Title        : Factors Affecting Customers' Repurchase Intention Towards Nissan Automobile.

        Status     : Completed May 2013.

        Grade     : B+

       

5.       Name     : Chan Hao Xian, Hoi Kah Yuan, Low Sim Guang, Rajiv Narayanasamy and Yap Ban Soon

Degree    : Bachelor of Marketing

Title        : The Importance of Customer Satisfaction in Explaining Repurchase Intention For Luxury Car Owners.

Status     : Completed May 2013.

Grade     : C

 

6.       Name     : Fanyson Ku Chun Shen, Kong Wai Yan, Lau Soo Peng and Soo Suet Mun

        Degree    : Bachelor of Marketing

        Title        : Modeling Repurchase Intention of Honda Automobile Using SEM Technique.

        Status     : Completed August 2012.

        Grade     : B+

 

5.     Name     : Kha Ching Wee, Goh Eng Khee, Goh Warren, Jaslyn Chin Kim Pei and Shim Poh Ping.

        Degree    : Bachelor of Marketing

        Title        : Modeling Repurchase Intention of Proton Automobile Using SEM Technique.

        Status     : Completed April 2012.

        Grade     : A

 

6.     Name     : Chin Yuk Hong, Khoo Kim Jing, Liew Zhao Yao and Shim Che We

        Degree    : Bachelor of Marketing

        Title        : Modeling Repurchase Intention of Toyota Passenger Automobiles Using SEM Technique.

        Status     : Completed September 2011.

        Grade     : A

 

7.     Name     : Lim Chu Chin, Lok Sit Wan, Peeh Poh Chuan and Tan Yin Yin.

        Degree    : Bachelor of Marketing

        Title        : Modeling Retail Customer Satisfaction in Kampar District Using SEM Technique.

        Status     : Completed September 2011.

        Grade     : A-

 

8.     Name     : Fong Pao Shean, Wong Pui Yee, Foo Chan Wai, Wong Kown Hoe and Wong Wei Seng

        Degree    : Bachelor of Marketing

        Title        : Factors That Influence Purchase Decision of Luxury Passenger Car in Penang Island

        Status     : Completed September 2010.

Grade     : A-

 

9.     Name     : Chai Hao Yi, Chen Kim Hoong, Chua Kian Ming, Low Eng Rent, Pang Yee Wen

        Degree    : Bachelor of Marketing

        Title        : Factors That Influence Choice Decision of Childcare Centers in Malaysia

        Status     : Completed September 2010.

        Grade     : B

 

10.  Name     : Chong Yik Kang, Lim Fang Heng, Sam Kok Chung, Sharath Bani A/L Thandabani and Wong Lei Wan

        Degree    : Bachelor of Marketing

        Title        : Factors That Influence Japanese Car Purchase Decision in Malaysia: An Exploratory Reseacrh.

        Status     : Completed September 2010.

        Grade     : A

 

11. Name     : Francis Toh Yang Loong, Lee Chai Tek, Ng Zheng Ji and Poa Eng Hock

        Degree    : Bachelor of Marketing

        Title        : Six Consumption Factors That Influence Purchase Decision of Malaysian Manufactured Passenger Car

        Status     : Completed September 2010.

        Grade     : A

 

12.  Name     : Elain Chong

Degree    : Bachelor of International Business Administration

Title        : Fast Food Brand Choice Behaviour

Status     : Completed, July, 2000

                Institute : CPED, KDU (University of Lincolnshire and Humberside, UK programme)

 

 

Current Supervision Responsibility

 

Supervise one group of undergraduate students on their final year dissertation in UTAR.

 

 

CONSULTANCY PROJECTS

 

Education consultancy project with Xin Jian College, Shanghai, 2001.

 

Education consultancy project with Ningbo College of Technology, Ningbo, 2001.

 

Education consultancy project with Zhi Jiang College (Zhejiang University of Technology), 2001.

 

Education consultancy project with Northern College, Shenyang, 2002.

 

Various Business Consultancy on Importing and Exporting of material from China, India and Saudi 2003 – 2008.

 

 

TRAINING CONDUCTED

 

Topic      : A Sharing session on PhD Viva Voce.

Date        : 10th September 2015

 Day        : Thursday
Time       : 10.00am-12.00pm
Venue     : H213

               

Topic      : A Mock PhD Viva Voce - Relationship between informal learning and repurchase intention
Date        : 27th May 2015

 Day        : Wednesday
Time       :  10.00am-12.00pm
Venue     : H213

               

Topic      : Automobile Brand Management: Withstanding the Recall Crisis 
Date       : 17 March 2014 
Day        : Monday 
Time       : 11.00AM-12.30PM 
Venue     : H015 (Block H; UTAR Kampar) 

Topic      : A SEM Modeling and Invariant Analysis on Customer Satisfaction in Two Retail Environments

Date       : 4 March 2014

Day        :  Tuesday

Time       : 2.00PM – 3.30PM

Venue    : H107

 

Topic      : Presenting a conference paper using SEM technique.
Date       : 19 February 2013
Day        : Tuesday
Time       : 9.30AM – 11.00PM
Venue    : H214

 

Topic      : The art of writing a good conference paper
Date       : 20 March 2013
Day        : Tuesday
Time       : 2.00PM – 3.00PM
Venue    : H209