CURRICULUM VITAE

NAME : Sharmeela Banu Binti Syed AbuThahir DESIGNATION : Lecturer DEPARTMENT : Department of Marketing FACULTY : Faculty of Business and Finance E-MAIL ADDRESS : sharmeelas@utar.edu.my

CAPSULE BIOGRAPHY

Sharmeela Banu Binti Syed AbuThahir has had several years of commercial working experience. She was attached to the manufacturing company in Ipoh as a Customer Service Officer. Before that she was working as a coordinator in language centre. The experience includes heading a program, preparing notes, handouts, teaching kids to adults and also involve in development of new staff.

She joined UTAR in November 2009 as a lecturer.

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ACADEMIC QUALIFICATION

§ Masters of Business Administration, Universiti Teknologi MARA (UiTM) (2009)

§ Bachelor of Social Science (Hons) (Planning, Management & Development), Universiti Science Malaysia (2001)

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AREAS OF CURRENT RESEARCH AND INTEREST

§ Consumer behaviour, customer retention, new service development, marketing mix, product management.

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CURRENT APPOINTMENT IN UTAR

• Lecturer of Marketing Department, Faculty of Business and Finance.

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PREVIOUS EXPERIENCE

• Customer Service Officer – SIDNEY Industries Sdn Bhd, Ipoh , 2005 - 2007
• English Tutor – Scholar Global Academia (SGA), Ipoh , 2002 – 2003

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