CURRICULUM VITAE

 

 

NAME : Sharmeela Banu Binti Syed AbuThahir

DESIGNATION : Lecturer

DEPARTMENT : Department of Marketing

FACULTY : Faculty of Business and Finance

E-MAIL ADDRESS : sharmeelas@utar.edu.my

 

 

 

 

CAPSULE BIOGRAPHY

 

Sharmeela Banu Binti Syed AbuThahir has had several years of commercial working experience. She was attached to the manufacturing company in Ipoh as a Customer Service Officer. Before that she was working as a coordinator in language centre. The experience includes heading a program, preparing notes, handouts, teaching kids to adults and also involve in development of new staff.

 

She joined UTAR in November 2009 as a lecturer.


 


ACADEMIC QUALIFICATION

  Masters of Business Administration, Universiti Teknologi MARA (UiTM) (2009)

  Bachelor of Social Science (Hons) (Planning, Management & Development), Universiti Science Malaysia (2001)


 


AREAS OF CURRENT RESEARCH AND INTEREST

 

  Consumer behaviour, customer retention, new service development, marketing mix, product management.

 


 

 

 


CURRENT APPOINTMENT IN UTAR

 

  • Lecturer of Marketing Department, Faculty of Business and Finance.

 


 

PREVIOUS EXPERIENCE

 

  • Customer Service Officer SIDNEY Industries Sdn Bhd, Ipoh , 2005 - 2007
  • English Tutor Scholar Global Academia (SGA), Ipoh , 2002 2003