CURRICULUM VITAE
NAME
: Tan Mom Zee
DESIGNATION : Lecturer
DEPARTMENT : Department of Marketing
FACULTY : Faculty of Business and Finance
E-MAIL ADDRESS : tanmz@utar.edu.my
CAPSULE
BIOGRAPHY
Tan Mom Zee is a lecturer from Department of Marketing, Faculty of
Business & Finance, University Tunku Abdul Rahman (UTAR). Before joining
UTAR, Tan Mom Zee was worked in
ACADEMIC QUALIFICATION
Master of Business
Administration (MBA),
·
Majoring: Marketing
·
Research paper: The Effective of Credit Card Reward Programs towards Credit Cardholder Loyalty
Bachelor of Business Administration
(BBA), University Putra
·
Majoring: International Business
AREAS OF CURRENT RESEARCH AND INTEREST
·
Customer
Loyalty/satisfaction (more on credit card usage & fast food industry)
·
Green
Marketing
·
Luxury
fashion product (consumption factors)
International/National Conference
Proceedings/Presentations
Yip, Y. S., Tan, T.L, Tan, M. Z., and Yip, Y. Y., (2010). “Analyzing Impact of
Online Learning Material (OLM) on Students’ Academic Achievement in Malaysia
Private Universities”, Proceedings
of the International Management Education Conference,
October 6- 8, Mahkota
Tan, T. L., Khor, H. G., Tan, M. Z., and Yip, Y. S., (2011). “Risk Measurement of the Malaysian Stock Market”, Proceeding of the international conference of Sociality and Economics Development, ICSEP, Indexed by Thomson ISI.
CURRENT APPOINTMENT IN UTAR
- Lecturer
PREVIOUS PROFESSIONAL EXPERIENCE
·
Manager of
December 2009 to February 2010
·
Key account Executive of Thistle Global
Logistic (S) Pte Ltd
August
2009 – November 2009
·
Assistant Manager of Cristofori Music (S) Pte Ltd
May 2008 – July 2009
OTHERS
Alumni for University Putra