CURRICULUM VITAE                                                                                       pict0.jpg

 

NAME                        : Yip Yen San

DESIGNATION       : Lecturer

DEPARTMENT       : Department of Marketing

FACULTY                : Faculty of Business and Finance

E-MAIL ADDRESS : yipys@utar.edu.my, yipyensan@yahoo.com

 

 

CAPSULE BIOGRAPHY

 

Yip Yen San has more than five years of commercial working experience. She was attached to a multi-national corporation in automobile industry (Honda Malaysia Sdn Bhd), educational field (Sunway University) and commercial firms in banking (Scope International Sdn Bhd- subsidiary of Standard Chartered Bank). The commercial experience includes administrations, event management, training, counseling, marketing, facility management and so on.

 

She joined UTAR in 26th April 2010 as lecturer in Department of Marketing.

 

 


ACADEMIC QUALIFICATION

§  Master of Business Administration (Majoring in Marketing), Faculty of Management, Multimedia University, Malaysia (2008-2009)

§  B.BA (Hons) (Multimedia Management), Multimedia University, Malaysia (2000-2004)

 

 


AREAS OF CURRENT RESEARCH AND INTEREST

 

§  Online learning, social media marketing, consumer behavior, organizational behavior, management.

 

International/National Conference Proceedings/Presentations

 

§  Yip, Y. S., Tan, T.L, Tan, M. T., and Yip, Y. Y., (2010). “Analyzing Impact of Online Learning Material (OLM) on Students’ Academic Achievement in Malaysia Private Universities”, Proceedings of the International Management Education Conference, October 6- 8, Mahkota Hotel Melaka, Malaysia.

 

§  Tze Lin, Tan, Heng Ghee, Khor, Mom Zee, Tan and Yen San, Yip, (2011). “Risk Measurement of the Malaysian Stock Market”, Proceedings of International Conference on Sociality and Economics Development, ICSEP 2011, Kuala Lumpur, Malaysia.

 

 

PREVIOUS PROFESSIONAL EXPERIENCE

 

  • Senior Admin. Executive – Scope International Sdn Bhd, 2009 - 2010
  • Marketing Executive – Sunway University, 2006 – 2008
  • Admin. Executive – Honda Malaysia Sdn Bhd , 2004 -2008