DR YONG CHIN KHIAN

1. Yong, C. K., Eskridge, Kent M., Calkin, R. Chris and Wendy, J. Umberger      (2010) “Assessing consumer preferences for rib-eye steak characteristics          using confounded factorial conjoint choice experiments.” Journal  of   Muscle Foods, Vol.21(2), 224-242.

2. Yong, C. K., Eskridge, Kent M. (2007) “Designing 2n conjoint choice                experiments using confounded factorial designs.” Proceedings of the                   International Conference of   Mathematical Sciences, Bangi, Putra Jaya,              Malaysia, November, 2007, 854 – 863.
 
3.  Yong, C. K., Eskridge, Kent M. and Calkin, R. Chris (2005) “Confounded        factorial designs useful for conjoint choice experiments .” Proceedings of            The Joint Statistical Meetings, Minneapolis, MN August 2005. 2453-2460.