>Publications
1. Yong, C. K., Eskridge, Kent M., Calkin, R. Chris and Wendy, J. Umberger (2010) “Assessing consumer preferences for rib-eye steak characteristics using confounded factorial conjoint choice experiments.” Journal of Muscle Foods, Vol.21(2), 224-242.
2. Yong, C. K., Eskridge, Kent M. (2007) “Designing 2n conjoint choice experiments using confounded factorial designs.” Proceedings of the International Conference of Mathematical Sciences, Bangi, Putra Jaya, Malaysia, November, 2007, 854 – 863.
3. Yong, C. K., Eskridge, Kent M. and Calkin, R. Chris (2005) “Confounded factorial designs useful for conjoint choice experiments .” Proceedings of The Joint Statistical Meetings, Minneapolis, MN August 2005. 2453-2460.